NEWS RELEASE
For Immediate Release For More Information Contact:
April 14, 2015 Brent Hoskins
Executive Director
Business Technology Association
(816) 303-4040
BTA Mid-America to Host Cruise to Success
May 7-8 in Minneapolis, Minnesota
BTA member dealers receive 2-for-1 registration
Kansas City, MO — On May 7-8, the Business Technology Association’s (BTA;
www.bta.org) Mid-America district will host its annual Cruise to Success event at the Radisson Blu Mall of America in Minneapolis, Minnesota. The educational and networking event, open to dealers from across the country, is all about learning from industry leaders, gathering new ideas and strategies, and networking with your peers.
The event will feature a keynote session by Rick Taylor, president and COO of
Konica Minolta Business Solutions U.S.A. Inc., a dealer panel focused on moving into managed IT services and six additional educational sessions presented by subjectmatter experts. To wrap up the event on May 8, attendees will have dinner aboard the Anson Northrup riverboat and enjoy a Las Vegas casino-themed cruise on the Mississippi River.
In addition, there will be time to visit with 30-plus exhibiting sponsors, many of which will hold drawings for great prizes during the event. Dealer attendees can also enter on-site for a chance to win one of five $100 American Express gift cards and be entered into the BTA District Event Sweepstakes.
Cruise to Success begins at 3 p.m. on Thursday, May 7, with opening comments
and the keynote address, “Within Your Grasp: Future Opportunities in the Office,” led by Taylor. Following the keynote presentation, BTA General Counsel Bob Goldberg will Friday educational sessions and dealer panel, Thursday welcoming reception, andFriday breakfast and lunch. BTA member registration without the dinner cruise ticket is $169 and also includes a second free registration. Non-member registration with a dinner cruise ticket is $249; non-member registration without a dinner cruise ticket is $219.
BTA will also host two front-runner events to Cruise to Success. The front-runner workshop, the BTA Marketing Workshop, will be held May 6-7 at Katun Corp. headquarters in Minneapolis. Led by Darrell Amy, Lindsay Kelley and Jon Mitchell of Dealer Marketing, this workshop will help dealerships build a solid foundation for their online marketing efforts. Workshop attendees receive free registration to Cruise to Success. To learn more or to register, visit
www.bta.org/MarketingWorkshop.
In addition, the Lease Equipment Return Summit, led by BTA General Counsel
Bob Goldberg, will be held at 1 p.m. on May 6 at the Radisson Blu. BTA is inviting all
interested leasing companies, manufacturers, shipping companies, resellers and
dealers. Also attending will be representatives of the Equipment Leasing and Finance
Association. Legal counsel will be present to assure compliance with antitrust laws. For
more information or to register, visit
http://www.bta.org/LeaseEquipmentReturnSummit.
For more information on Cruise to Success, including full session descriptions
and the registration form for the event, visit
www.bta.org/BTAMidAmericaEvent.
Founded in 1926, the Business Technology Association serves office technology
dealerships, resellers, manufacturers, distributors and service companies. Its core members — office technology dealerships — consult, sell and service hardware, software and supplies with the goal of helping businesses maximize their investment in devices and technology. Through the association's various educational programs,information, research, legal services, publications and guidance, BTA member dealerships are positioned to be the premier source of the office technology used by businesses throughout the United States every day. For more information on BTA, visit its Web site at www.bta.org or call (800) 505-2821. The fax number is (816) 941-4838. You may also write to: BTA, 12411 Wornall Road, Kansas City, MO 64145.