Brand Keys Customer Loyalty Engagement Index Again Rates Konica Minolta #1
3/18/2009
Ramsey, N.J. – March 18, 2009 – Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta), a leading provider of advanced imaging and networking technologies for the desktop to the print shop, today announced that it was awarded first place in the 2009 Brand Keys Customer Loyalty Engagement Index in the “MFP Office Copier” category for the second straight year. Each year New York-based marketing consultancy Brand Keys publishes its Customer Loyalty Engagement Index, which surveys more than 26,000 adult Americans to determine how brands rank in customer loyalty.
The 2009 Index examined customers’ relationships with 444 brands in 63 categories.
The 2009 Brand Keys research identified Konica Minolta as the number one brand for customer loyalty in the "MFP Office Copier" category again based on the company’s ability to engage consumers and create loyal customers when measured against the "ideal" office copier. The Brand Keys data, which considered several competitors, paints a detailed picture of the category drivers that engage customers, engender loyalty and drive profits.
Brand Keys formulates the "Ideal" for the category by asking consumers to characterize their perfect product in 63 different categories, and the "Ideal" for each category sets the standard for excellence. Other winning brands for 2009 include Apple, Google, Nike, Pepsi, and Walmart.
"Konica Minolta is honored to be recognized for the second consecutive year as the top office copier manufacturer by Brand Keys, said Kevin P. Kern, Vice President, Marketing, Konica Minolta Business Solutions U.S.A., Inc.
"This accolade further reinforces our company vision that customers are counting on Konica Minolta for the entire gamut of their advanced digital imaging needs. Our award-winning lines of office systems, printers, production print systems, and application solutions continue to distinguish themselves as the highest quality technology solutions in the marketplace."
"At a time when providers and services are fast turning into "category placeholders", it is a testament to the vitality of the Konica Minolta brand that they are able to engender these levels of loyalty," noted Robert Passikoff, Brand Keys founder and president. "With loyalty comes both preference and profits and we offer our congratulations to Konica Minolta for this success."
Brand Keys metrics accurately predict which products and services people will buy in the coming 18 to 24 months. Since the early 1980s, Brand Keys has been developing and refining a proprietary customer-listening system that goes beyond traditional methodology, providing clients with measures that show where their brand equity lies. The full results of the 2009 Brand Keys Customer Loyalty Engagement Index may be viewed at www.brandkeys.com/awards/cli09.cfm.
Witness firsthand the award-winning technology from Konica Minolta at the
2009 ON DEMAND Conference and Exposition (March 30 through April 2) at the Pennsylvania Convention Center in Philadelphia, Penn. To schedule a personal tour of the Konica Minolta Booth (#1425), contact Frank Tutalo at
781.782.5761 or ftutalo@lpp.com.
About Konica Minolta
Konica Minolta Business Solutions U.S.A., Inc. is a leader in advanced imaging and networking technologies for the desktop to the print shop. For the second consecutive year, Konica Minolta was recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys. For more information, please visit www.kmbs.konicaminolta.us.
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