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FOR IMMEDIATE RELEASE
Ricoh Web Site: www.ricoh-usa.com


CONTACT: Russell Marchetta Laura Bower
Ricoh Corporation Peppercom
(973) 882-2075 (212) 931-6127
russell.marchetta@ricoh-usa.com lbower@peppercom.com



RICOH AFICIO SP C410DN RECEIVES
“FOUR STAR” RATING FROM BERTL

Ricoh Color Laser Printer Awarded for High Performance and Exceptional Quality

West Caldwell, NJ, October 6, 2006 – Ricoh Corporation, the leading provider of digital office equipment, announced today that Business Equipment Research and Test Laboratories (BERTL™) awarded the Aficio SP C410DN its Four Star, highly-recommended rating. This color laser printer achieved the rating due to its fast print speeds and ability to handle a wide variety of print jobs with minimal user intervention.

“Ricoh is proud to receive the prestigious Four-Star rating from BERTL,” said Ron Potesky, vice president, product marketing, Ricoh Corporation. “The Aficio SP C410DN is just one example of Ricoh’s ability to provide best-in-class color laser printers that incorporate the latest technology and capabilities.”

The Aficio SP C410DN, introduced in May of this year, features maximum printout speeds of 26 pages per minute (ppm) as well as high-quality color and monochrome output capabilities. The device is able to support duplex printing on heavy stock paper, saving media costs and packaging weight as well as increasing the functionality of the product within the workgroup. The SP C410DN comes standard with PostScript and direct PDF capabilities that allow users to send PDFs to the device without opening the document. Refined Printer Command Stream (RPCS) offers superb usability with large icons, intuitive layout and design and high-quality print output.

BERTL reviews products from the perspective of the business user in the categories of application, technology, usability, and business benefits. The Ricoh Aficio SP C410DN was put through rigorous testing to determine quality and efficiency related to paper handling, routine maintenance, device management, and security. BERTL was impressed with Ricoh’s ability to put the user at the center of the design, adding features to save time and make for more accurate printing.

“The Ricoh Aficio SP C410DN deserves our Four-Star, Highly-recommended rating as it is a true powerhouse as a network color printer,” said Elizabeth McNichol, vice president of Corporate Relations for BERTL. “The commonality in technology, device management and user functionality of the Ricoh desktop printers and multifunctional product lines will be greeted warmly by IT managers looking for a single platform to roll out across an organization.”

To learn more about the Aficio SP C410DN, please visit www.ricoh-usa.com.
About BERTL

BERTL® Inc. is the premier source for objective, independent product-evaluation reports and comparative analyses on digital imaging devices and software. BERTL’s evaluation reports, customer satisfaction research, awards and product ratings are undertaken entirely at BERTL’s expense for the benefit of its international subscriber base. At all times, BERTL’s primary focus is the end user. BERTL publishes the world’s largest library of evaluation reports on copiers, printers, MFPs, fax machines and color production devices. The reports are available in a range of specialized subscription services: Color at Work®, LabCheck® and Imaging at Work®. Also available is the DataCheck® service, a database of more than 4,000 products covering all major manufacturers. To learn more about BERTL, visit www.BERTL.com or telephone 732-761-2311.


About Ricoh Corporation

Ricoh Corporation, headquartered in West Caldwell, N.J., is a subsidiary of Ricoh Company Ltd., the 70-year-old leading supplier of office automation equipment and electronics, with fiscal year 2005 sales in excess of $17 billion, a 5.6 percent increase over the previous year.

Ricoh Corporation is a leading provider of document solutions. Ricoh’s fully integrated hardware and software products help businesses share information efficiently and effectively by enabling customers to control the input, management and output of documents. Ricoh’s line of document management devices include, color and black & white digital imaging systems, facsimile products, printers, scanners, digital duplicators and wide format engineering systems. Additionally, Ricoh offers a wide variety of document and printing solutions directly and through strategic alliances enhancing office productivity and document workflow. Ricoh’s document management software enhances workgroup collaboration and offers secure storage, retrieval and sharing of critical information.

Ricoh Corporation directly or through its subsidiaries markets and distributes products in North, Central and South America. For fiscal year 2005, Ricoh Corporation sales exceeded $3 billion, an increase of 8.1 percent over the previous year.

Information about Ricoh's complete range of products and services can be accessed on the World Wide Web at www.ricoh-usa.com.
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