As a self-declared cynic and brutal realist, yet one who is utterly enchanted by new technologies, artifical intelligence (AI) has given me all the thrills and chills. But after playing with the tools a lot, going all the way back to 2018, I'm convinced that AI is the shot in the arm our industry needs.
To my mind, our industry has faced a decade of stagnation, data obsessions, and unfulfilled trysts with the likes of non-fungible tokens (NFTs) and the metaverse. But for me, AI is the tonic we all need to revitalize and refocus.