For a salesperson, persuasion is the ultimate superpower.
How often do you get a call from a prospect you’ve never spoken to before who says, “I love your service and it’s the perfect fit for my business. Where do I sign?”
Probably not that often.That’s where persuasion comes in. Some deals are easier to close than others, but all sales conversations will involve some degree of persuasion -- even if both salesperson and buyer know your offering is the best choice.
It’s not easy -- if persuasion were simple, far more than one-third of all salespeople would make quota. But adopting the techniques below can make you more convincing, and influence prospects to buy.
This guide is divided into four sections. Use the table of contents below to quickly navigate to each: read more here