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Years ago, many of us old timers carried testimonial letters from current customers. Most of the time these testimonials were used when we encountered an objection. For example, the prospect may state, "How soon can I expect to see a service engineer?". What's the standard response every rep states? "Mr. or Mrs. prospect we'll be in there in less than four hours". Maybe we change to, "Mr. or Mrs. Prospect if we can deliver on-site service in four hours or less, would that help us move...

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