Love them or hate them, referrals are one of the most crucial components of a successful inbound sales strategy. In fact, there’s no more reliable way to grow any business than through sourcing referrals -- but only if it's done in a systematic, smart way.
Unfortunately, most salespeople use outdated, hit-or-miss methods to get referrals. It’s no wonder that referrals inspire dread -- and procrastination -- for so many.
But referrals don’t have to be the bane of your existence. Instead, they can transform your sales for the better. The following eight referral strategies, when implemented systematically as part of your sales approach, can double your sales within one year.
Referral Strategies
- Stop calling them "referrals"
- Overcome your fear of asking
- Phrase it as a request for help
- Leverage your entire network
- Get specific about your ideal introduction
- Ask for one introduction per day
- Hold yourself accountable to numbers
- Host exclusive, invitation-only events