Creative Sales Ideas
- Create a Website for Referrals
- Form Strategic Alliances
- Attend Your Customers' Events
- Send Them a Book
- Offer Complimentary Consulting Sessions
- Serve as a Matchmaker
- Start or Join a Niche Group
- Try a Direct Mail Campaign
Sales success largely depends on routines. There are only so many hours in a day to sell -- the more practiced salespeople are at completing everyday tasks, the more time they can allocate to high-value activities like meeting with prospects or learning new skills.
But sticking to the same process isn’t always a good thing. If you rely on the same prospecting methods and never try anything new, you’ll miss out on valuable opportunities. After all, many buyers will never get on your radar via traditional channels.
Maybe they haven’t changed vendors for 20 years and would only switch if a trusted business partner referred them to another supplier. Or maybe they’re unaware of their problem in the first place, so they’re unlikely to download your content or seek out a salesperson.
To find these high-value prospects, you’ll need to try add some creative prospecting techniques to your arsenal. Use these six ideas as inspiration.
1. Create a website for referrals
Bill Cates, a sales referral expert, suggests creating a simple website customers and contacts can use to forward you referrals.
The headline should read something along the lines of, “You’re here because someone who’s invested in your success thought you’d benefit from [main value of salesperson’s product].”