Think about the mid-to-late '90s. What was the status quo for the internet marketer?
Guesswork.
Marketing analytics technologies had not yet emerged as a tool-of-the-trade, so marketers would create their online campaigns and hope they worked.
Today that would be unheard of. Any marketer operating without analytics, measurement, and technology would be out of a job soon.
Analytics and marketing technologies have turned internet marketing from mostly art to mostly science. Marketers can easily measure what’s working (and what’s not) -- continually optimizing every element of their campaigns for higher conversion, more customers, and greater ROI. read more here