(MoneyWatch) Everyone has heard of the traditional seven deadly sins (lust, greed, etc.). Did you know that there are also seven sins of selling? And they're deadly sins, because if you indulge in them, you'll find your sales efforts dead in the water. Here they are:
Not being personally accountable Don't pass the buck to somebody else in your firm; your customers want your personal skin in the game.
Failing to understand the customer's business Don't expect customers to answer dozens of questions just because you didn't do your research.
Being an adversary, not an ally Since customers are risking their career doing business with you, they expect you to represent their best interests.
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