Watching a salesperson take control of a sales call is a beautiful thing. By the time it ends, they’ve gotten the answers they need, delivered the information they wanted to, and locked in the next steps.
The prospect, meanwhile, gets to relax knowing they’re dealing with a competent, knowledgeable salesperson. Their level of trust in the process and by association, the product, skyrockets.
Everyone wins.
To run an airtight meeting, here are my five suggestions.