Ever feel like your dream client is somewhere up in the clouds, completely unreachable?
Is it possible to get in front of someone like that? Absolutely: with contact marketing.
Not to be confused with content marketing, contact marketing is a fusion of marketing and selling. The term refers to specific marketing campaigns that are designed to connect with specific VIP prospects, whom you would otherwise not be able to reach.
We learned about the concept in our recent interview with Stu Heinecke, Hall of Fame-nominated marketer, Wall Street Journal cartoonist, and the author of How to Get a Meeting With Anyone. Stu has some pretty incredible stories about reaching unreachable prospects.
Note from Art: There's some really awesome tips here, read the rest here