It’s a painful reality that 94 percent of businesses close their doors within two years if they suffer a major data loss. Another alarming truth is that as many as 96 percent of the PCs in the market today are not adequately backed up—and let’s face it, I am sure in many cases we could extend that stat out to hardware in general and come close to that same percentage. Further compounding this issue here is that 44 percent of the more than 350 channel partners recently surveyed on this topic said they are not proactively selling backup and disaster recovery (BDR) to their customers. Instead, they are taking a wait-and-see approach to the problem, which is never good. Don’t be that VAR or MSP who rolls the dice and hopes it “never happens to them.”