FRAMINGHAM, Mass., Dec 14, 2011 (BUSINESS WIRE) -- Worldwide page volume from digital hardcopy devices* climbed to 3.1 trillion in 2010, according to new research from International Data Corporation (IDC). Developing regions led the way with 7.3% page growth when compared to page volume in 2009. In contrast, page volume in developed markets declined 1.3% year over year. These markets combined for worldwide incremental page growth of 1.4%. Latin America and Central and Eastern Europe were standouts with double-digit page growth in their respective regions.
Users continued to adopt the convenience and functionality of multifunction peripherals (MFPs), which helped MFPs increase their lead in page share. Single-function printers and single-function digital copiers declined in page volume and share. MFP page growth showed regional variation with developing regions recording double-digit growth rates, while developed regions settled for single-digit growth.
The page-volume story remains consistent across MFP technologies with a twist. For laser, MFPs are the leaders in page volume but lag printers in installed base. Worldwide laser printers still generated a respectable 1.1 trillion pages in 2010, and registered page growth of 1.6%. For inkjets, MFPs are the dominant force both in terms of both page volume and installed base.
Color laser continued its penetration in both developed and developing regions. Developing regions had a healthy appetite for color laser pages across both printers and MFPs with double-digit growth across the spectrum. In contrast, developed regions had double-digit color laser MFP page growth of 15.5% while color laser printers registered 0.6% page growth. Affordable color and select developing economies are driving color in developing markets. Measured against the backdrop of managed print services (MPS) and workflow digitization, color remains a bright spot for vendors in developed economies. With mono laser still at 85% of the worldwide installed base, this gives color ample upside opportunity.
Technology Highlights
-- Color laser recorded increases in both developing and developed regions for overall installed base growth and page growth. Worldwide color laser page volume grew 11% year over year.
-- Laser A3 devices contributed 49% of total page volume despite constituting only 14% of the worldwide installed base. A4 devices are moving up in speed, reducing average print volume in the higher speed segments. Copier-based vendors (A3) will need to address this challenge, nonetheless continuing to strengthen their A4 lineups to meet growing A4 demand.
-- Laser printer devices continued to transition to higher speeds across both mono and color. This trend was stronger in developed regions. One example: mono laser printer pages in developed regions grew to 575 billion from 565 billion, in spite of an installed base decline of 3.3%.
-- While inkjets comprised the majority of the worldwide installed base with a 64% share, overall share decreased by 1.4% year over year. However, developing regions recorded growth of 1.5% in the installed base, expanding from 109 million to 111 million units.
Vendor Highlights
HP retained the number one position for overall worldwide page share in 2010. Canon and Xerox retained the number two and three rankings in worldwide page share. Xerox's momentum in laser pages helped it close the gap with Canon in worldwide page share.
Additional worldwide details (technology category, sub technology category, sub technology product level) are provided in the table below.
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