Your prospects’ email inboxes are inundated with ordinary subject lines all day, every day.
“Hope you’re doing well,” “Just checking in,” and “Wanted to follow up” fill their screens faster than Gary Vee drops the F-bomb.
Thirty-five percent of email recipients report opening emails based on the subject line alone. And headline experts at CoSchedule recommend hitting on people’s curiosity to get that magic click.
So how do you pique a prospect’s interest? Humor. When using funny email subject lines, it’s important to know your audience. If you’re following up with a CEO after a conference, you probably don’t want to lead with a humorous subject line.
However, if a prospect you’ve been speaking with for a few weeks suddenly goes dark, these witty subject lines can restart the conversation.