Emails often live and die by their subject lines. A great subject line motivates prospects to open the message, while an uninspired one means they won’t read a single word.
The 14 subject lines on this list fall into the second camp. They’re presumptuous, annoying, misleading, and confusing -- sometimes, all of the above. If reps want their buyers to actually click “open,” they should avoid these lines like their quota depends on it.
1) “We’ve got a lot in common”
This line has been landing in my inbox fairly frequently. In the email body, the rep will list various similarities between HubSpot and their company, share their typical results, and ask if I’d be interested in learning more. read the rest here