11% Of Shops Whose Primary VDP Output Device is a Copier Say That VDP is 25-50% of Their Overall Sales Volume - Compared to Only 5% of VDP Practitioners Overall
DUBLIN, Ireland--(BUSINESS WIRE)--Research and Markets
(http://www.researchandmarkets.com/reports/c46377) has announced the addition of Copiers & VDP: Partners in Crime to their offering.
This mini report was produced to respond to feedback received from the controversial and provocative Industry Measure/TWGA special report "Copiers & Printers: Serious Competitors in the Digital Print Marketplace." Readers of that report--as well as readers of What They Think and On Demand Journal articles drawn from it--were skeptical that these purportedly "low end" boxes are really being used to produce anything but the most rudimentary variable-data printing (VDP) jobs.
The mini report "Copiers & VDP: Partners in Crime," based on a new data cut from the extensive TWGA survey database, rebuts these claims and details the volume and level of sophistication of the VDP applications being produced on these devices. The report also includes additional expert interviews and industry feedback that further illuminate this topic and support the claims of the original study.
Highlights
22% of shops whose primary VDP output device is a copier are doing full-color variable image, variable text jobs with 1-12 variable fields;
9% of shops whose primary VDP output device is a copier are doing full-color variable image, variable text jobs with 13+ variable fields;
11% of shops whose primary VDP output device is a copier say that VDP is 25-50% of their overall sales volume - compared to only 5% of VDP practitioners overall.
Original Post