10 Simple Edits That'll Instantly Improve Any Sales Email
A mesmerized reader, for all intents and purposes, is an engaged prospect -- and that’s exactly what salespeople want. After all, engaged prospects are more likely to keep reading your message, which makes them more likely to reach a call-to-action that’s irresistible.
Are you ready to edit your copy like a pro? Here’s what you gotta do ...
1) Open with questions that get the reader to say “yes.”
Inertia, be it mental or physical, is a powerful force. In other words, whether it’s a long-term relationship or a boulder rolling down a hill, the longer it’s in motion the harder inertia makes it to stop. That’s why writers love using it, especially in their introductions.