Making a lot of money in sales isn’t easy, even when you use a personal sales assistant like Spiro. If it was then everyone would be doing it. Not everyone can handle the pressures of the job, and many of those who give it a shot end up quickly leaving with their tail between their legs.
So why do some people thrive in sales jobs while others go down in flames? Here are the ten main reasons why some salespeople fail:
1. Not listening enough
Being a good listener is probably the most overlooked sales skill of all. Many sales reps spend far too much time talking, and nowhere near enough time listening to what the customer truly wants. If you listen attentively, and pay attention, the customer will tell you everything you need to know in order to close their deal.
2. Not understanding the value proposition
Sales is all about creating value. Many sales reps don’t understand this concept, and instead try to pressure the customer to complete the transaction instead of building up the value of whatever it is you’re selling in the customer’s eyes. In order to build value, you must understand what your product offers that creates that value.