Tagged With "Baby Boomers"

I'll chime in. Like TML I'm in my early 30's and have been selling copy hardware for nearly 10 years. I think good sales people as a whole are quickly becoming scarce. Millennials don't seem to like to interact with others if they don't have to and as most "print" decisions move to IT, online buying is already what they know. Overall it is a convenience factor, they don't have to submit a form to a website and wait a couple days for salesperson to try and up-sell them to an A3 MFP. They...

Thank you all for your comments. Whether you are tenured sales rep or a new sales rep we all must be open and willing to adopt new sales methodologies to align with the modern buyer. If a baby boomer like myself can adapt you all can as well.

I'm a boomer, ty Larry, I learned also

Mondays, whether you hate or love them Mondays can sometimes define your week. Do you have a favorite Monday song? Mine is "I don't like Mondays " by the Boomtown Rats. Yes the eighties, yes I'm a boomer and yes the eighties was an incredible time to cut your teeth in the copier industry. I could write some stories that would rock your world because they surely did rock mine. Some of you reading this blog may have heard me tell you about the eighties and it's something I just may put in...

"A brand is no longer what we tell the customer it is - it is what customers tell each other it is" Scott Cook Should copier sales reps leverage the power of branding to differentiate themselves to rise above the noise? My answer, an absolute yes! Branding is powerful. When you think of brands, most turn to large brands such as Google, Amazon, Starbucks and McDonalds, just to name a few. Why is establishing a world-class business brand invaluable? Besides the distinct value it brings,...

Cone of Silence Muchof the content that I use for my blogs comes from the daily grind of selling hardware & software. There will be days when I hear something unique,have a conversation witha client or aspark if imagination that will cause me to write. Actually, yesterday wasone of those days.Our VP of Major Accounts came over to my humble abode of 24 square feet and asked me about an he email he had received from a potential...

Inside the copier industry, the generational gap conversations run rampant. Let's face it, it is tough inside the copier world. Baby boomer dealer principals aligning growth strategies with Gen Xers who in turn are leading and coaching Millennials. Meshing business philosophies, sales strategies and even marketing strategies; yes it is challenging. The opportunity for copier dealers to expand and grow their business beyond hardware in this hyper-connected, fast paced office environment is...

BTA SOUTHEAST REVIEW SPRING BREAK- NEW ORLEANS March 18 th and 19 th 2016 This was the main focus and theme of the BTA Southeast event in New Orleans this year. Are you embracing the managed IT services opportunities within your customer base — or are you leaving money on the table while risking having your customers stolen by the competition? Managed IT services cannot only provide a new revenue opportunity, but can also help to diversify your services offering and protect your base. Many...

MALVERN, Pa. , Oct. 21, 2014 /PRNewswire/ -- "Don't trust anyone over 30" captured the essence of the Generation Gap in the 1960s, when college students mobilized to set a bold new tone in American culture. Echoes of that intergenerational tension resonate in today's U.S. workplace as many younger workers question older colleagues' competence and many older workers question younger workers' commitment. Some call it Generation Gap 2.0. Nearly 7 in 10 workers (69 percent) say younger workers...

I absolutely love the personal relationship building aspect of sales. Based on building these personal business relationships, I discovered the secret power behind LinkedIn. It’s the personal connection which makes the difference. Bottom line... you can't consistently become successful in the sales world without building personal, authentic and meaningful relationships. It is amazing how 80 years later, Dale Carnegie and his infamous book, "How to Win Friends and Influence People" still...

Life as a copier sales rep, especially in major accounts is challenging and I get it. I thrive and embrace personal and business challenges. No risk no reward! "Choices, Chances, Changes... You must make a choice to take a chance or your life will never change" If you want to win consistently you need a plan. You need to develop a strategy which gives you an edge, the business "IT" factor over the competition; driving sales opportunities through the pipeline all the way to the finish line.

COVID19 Remote Working Day One Hundred and Forty-Eight of Selling Copiers It never ceases to amaze me how one day can be so great and the next day can be so challenging. The challenging part was the essence of my day today. I wasn't able to move any deals further along until the last 30 minutes of the day. My net new opportunity is having some issues with getting approved because they are "new" in business. I would have never guessed it the setup that they have and I missed the mark by not...

The Week in Copiers Five Years Ago First Week of April 2006 Fuji Film thoughts........... Mega dealers could align with Fuji and relabel their own mfp’s, solutions and supplies. Those mega dealers can then further their brands via Fuji, in addition Fuji would not need a large operation in the US market place. Xerox partners with or buys Ricoh? Xerox needs and OEM, Ricoh made mention they want to align with others players to boost revenue and profits. Enjoy these awesome copiers threads from...

Direct mail usage to grow Report published by Keystone Intelligence 68% of enterprise respondents expect to increase their spend on direct mail over next 2 years 13% will spend less Generation Z (born between 1997 and 2012) like direct mail because it is a novelty to them, with physical mail seen as more unique 75% of Millennials (born between 1981 and 1996) feel special when they receive direct mail 68% of Gen X (born between 1965 and 1980) have used coupons they receive via direct mail 90%...