Tagged With "Write-Downs"

Writing a sales letter can be an effective way to draw people’s attention to your business. A good sales letter accomplishes a lot in a short amount of time. It shows your reader that you aren’t just trying to sell to them, but that you identify with their problem. It shows you understand. It establishes trust and most of all, convinces them that you are the right one for them to buy from. As you can imagine, this is no easy task in a few hundred words. Writing a sales letter requires a wide...

Writing an email to a stranger is easy. Writing an email to a stranger that gets a response? Not so easy. The typical professional gets so many messages on a daily basis it's a feat if they even open yours -- let alone reply. Luckily, at HubSpot, we know a lot about effective emails. Here are our best tips for introducing yourself over email. read the rest here

I thought this was an awesome blog about writing emails to prospects!

U.S. public companies this year are expected to write down more goodwill than last year as they contend with the financial fallout from Russia’s war in Ukraine and persistent high inflation. Companies report goodwill on their balance sheets when they buy a business for more than the value of its net assets. The acquiring business must measure the fair value of its reporting units annually. If that figure is less than the amount recorded on the books, the company reduces the value of the...