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When it comes to print drivers, I like to talk about who is going to install them, how many and at what cost. Often in SMB business there is no IT person to perform this task. I like to say that installing print drivers is considered Professional Services. For the first 90 days all Pro Services are included thereafter billable at $95.00 per hour. Customers often get new computers. I say if I can install them remotely, then No Charge. If I have to show up onsite, then one hour Pro Services.

Many National OEMs charge up into the $185.00 range per hour for Professional services. Sometimes just revealing this fact can convince a customer to make the switch in your favor.

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