Tagged With "apologizes"

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The Customer Is Always Right (Until They're Wrong)

Art Post · 3/11/181:25 PM

Oh, baby. You’re in a sales demo, the company CEO just cycled in (17 minutes late), apologizes for being “slammed,” and immediately jumps into aggressive questioning. This is the biggest deal in your pipeline, you’ve been forecasting it for nine months, and, suddenly, it’s being threatened. Maybe this CEO asks why your widget factory doesn’t have an API, or why you don’t offer to send someone to install your SaaS on their internal server (think about it). These are extreme examples, but most...

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The Customer Is Always Right (Until They're Wrong)

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