Tagged With "Biggest"

Most salespeople face the same persistent challenge: Their prospects lack urgency. There are a number of strategies -- both successful and unsuccessful -- reps use to overcome this inertia. Often, they end up offering huge discounts with expiration dates. While this technique might result in a sale, the company’s margins and the rep’s commission bonus both take a hit. Plus, once other potential customers learn the business’s salespeople are willing to discount heavily, it's difficult to sell...