Tagged With "Lull"

Every brand faces lull periods, whether these are due to seasonal changes, economic periods or even just regular manufacturing cycles. While these times can be challenging, businesses can, and should, rely on a tried-and-true marketing strategy to help guide them successfully through various peaks and valleys: email. Read on to learn the reasons why email is crucial for marketers to have in their arsenal during these periods and best practices to keep customers engaged during dry spells.