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New Multi-Brand Dealers Flock to Xerox Due To Open Platform, Broad Portfolio, Active Recruitment

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on April 25, 2017, 8:10 pm EDT Printer-friendly version Email this CRN article Pages 1 2 3 next › last » Norwalk, Conn.-based Xerox said it wants to grow its U.S. print-focused partners by 25 percent as it aims to penetrate the small to midsized business (SMB) market. The plan? Convince partners who are representing multiple brands to consider Xerox's broad portfolio and new open platform. "Our coverage for our brand isn't enough," Darren Cassidy, president of Xerox's U.S. channel unit, told...
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