Tagged With "Multi-Brand"
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Re: Are Copier Sales Reps Asking the Right Questions
As you said, this blog wasn't meant to cover all the bases but your comments about brand loyalty and brand/service provider loyalty are only true if the decision maker has been the same for each decision. If you aren't talking to the owner, you may be talking to a totally different person than the one that made past decisions. You need to know that before you decide whether to pack your bags and walk away. Also, in a leased equipment environment, the decision to stay with the same brand and...
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Re: Sales And Branding Must Get Married, And Larry Levine Is The Priest
What is a recovering copier rep?
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Re: Sales And Branding Must Get Married, And Larry Levine Is The Priest
Art, you will figure it out one of these days!
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Re: Sales And Branding Must Get Married, And Larry Levine Is The Priest
Do you mean former copier rep? The only way I can see myself as former is when I retire. Recovering almost sounds like selling copiers was a "bad thing"?
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Re: You're In Sales Your Brand Does Matter... 5 Creative Ways Sales Reps Can Become Brand Magnets
Thank you for your e-mail.I will be out of the office and have limited access to my e-mail from August 15th through August 30th.. I will review your message upon my return. In my absence please feel free to contact Jim Singer ( jim@kopi.ws ) or Cynthia Wankum ( cynthia@kopi.ws ) for immediate assistance during this time. Have a great day! Sherri Wilbers President KOPI 518 Cheyenne Drive Jefferson City, MO 65109 573-893-4545 (ext. 203) www.kopi.ws sherri@kopi.ws
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Re: 5 Reasons Why Leaders Of Copier Dealerships Should Have Strong LinkedIn Profiles
Excellent stuff, Larry!
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Re: 5 Reasons Why Leaders Of Copier Dealerships Should Have Strong LinkedIn Profiles
Thank you so much Petra. This is so important that executives understand the impact they could have by becoming evangelists of their company socially as well.
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Re: 5 Reasons Why Leaders Of Copier Dealerships Should Have Strong LinkedIn Profiles
Larry I believe, you believe it, yet it seems to me the involvement of "C" level execs on LinkedIn is very low, unless they are all lurkers. There's only a handful of "C" level execs in our industry that promote, inspire and engage. One of my biggest concerns with LinkedIn is that most "C" levels execs either don't have the time or are too busy running the ship to become active. Maybe that next generation may turn the tide with LinkedIn, but for right now, I know more Boomers that are much...
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Re: 5 Reasons Why Leaders Of Copier Dealerships Should Have Strong LinkedIn Profiles
Art, Nice comments. Love the Promote, Inspire & Engage! Just as the dealership website is a necessity so is their LinkedIn presence as well. Most don't give a second thought but they should as this directly affects their image. Setting aside 30 minutes per day is not asking much. Set the example.
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Re: BYOB... It is Not What you are Thinking...
Larry makes some excellent points and don't I know it. For the last ten years I've grown the P4P brand and my own brand through writing at least two blogs a week, sharing content on LinkedIn, sharing on Twitter, and answering any questions related to our industry that I can find on the web. If you can't blog for your own company then blog for yourself on LinkedIn, it's a great venue to get started! Someone will say, well, uh, I don't know what to write (Denver just gets turnover on Panthers...
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Re: BYOB... It is Not What you are Thinking...
Art you are spot on with your comments. As sales reps we must become more aware of our brand presence online. I can't stress enough how critical building brand credibility is to you as a sales rep. You may not believe it now but just wait for all of those change resistors as they see what the change creators have paved.
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If An Old School Copier Rep Can Build His Brand, So Can You!
"A brand is no longer what we tell the customer it is - it is what customers tell each other it is" Scott Cook Should copier sales reps leverage the power of branding to differentiate themselves to rise above the noise? My answer, an absolute yes! Branding is powerful. When you think of brands, most turn to large brands such as Google, Amazon, Starbucks and McDonalds, just to name a few. Why is establishing a world-class business brand invaluable? Besides the distinct value it brings,...
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3 Reasons Why Copier Sales Reps Help Your Dealership's Brand
When people ask you about yourself, what are the first few things you share? Aside from where you may live or whether you are married with kids, one of the first things you are most likely to share is your job title or what you do for a living. There’s a good reason as work is a common thread in most of our lives. Sharing with someone where you work and what you do gives them a good idea of what’s important to you. This is just a part of normal "get to know" conversation. In previous posts,...
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3 Ways Copier Sales Reps Boost Their Close Rate by Branding Correctly on LinkedIn
As copier reps, it is imperative to continue to nourish, maintain and grow your existing client base. What has become challenging is grabbing net new business. Net new business fuels the growth of your dealership! As copier reps, there is a new currency and we call this trust and value. We must adapt and adopt to integrating the use of social media to create major branding and marketing opportunities to build trusted networks. In the business community, people "believe" when your friends...
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Are Your Salespeople Providing a Reason to be Hired?
All human beings are entrepreneurs. When were in caves, we were all self- employed... finding our food, feeding ourselves. That's where human history began. As civilization came, we suppressed it. We became "labor" because they stamped us, "You are labor." We forgot that we are entrepreneurs. - Muhammad Yunus, Nobel Peace Prize winner and microfinance pioneer In the start-up of YOU , Reid Hoffman and Ben Casnocha share how you can accelerate your career in today's fiercely competitive,...
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BYOB... It is Not What you are Thinking...
Those good ol' college days... What to bring, a six or twelve pack? Case or Keg? Those BYOB quandaries. This quandary had me thinking, is it appropriate to BYOB to your own sales party? Of course it is as you should always be Building Your Own Brand. "Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms." Simon Mainwaring We all agree, a company's brand is one of the most important factors to its ongoing...
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When It Comes To Your Brand BIGGER Is Better!
Signage is often something taken for granted by customers, but it is a key component in an overall business marketing plan. The right signs, banners and posters – both inside and outside your business – effectively attract new customers and direct current clients to the products and services they need. We have tips to help you make the most of the signage you use. Use the Right Materials There are many different types of materials that can be used for your signage today, including metal,...
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HOW TO BUILD A LASTING LOGO FOR BRAND IMPACT
Building a logo is only one part of your brand, but it’s also an incredibly important visual representation of what you do. That sounds like a lot of pressure, but there are some easy steps you can take to make sure your logo has lasting power and conveys exactly your mission. Check out these tips. Things to Consider You may not be able to design this logo in-house if you don’t have the design staff—that’s ok. You can meet with a design group who develops logos and work with them to...
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3 Reasons Why You Are What Your LinkedIn Profile Says You Are - A Copier Sales Rep!
Hall of Fame and National Football League head coach Bill Parcells. When asked if his mediocre team were “winners or losers” Parcells responded... "You are what your record says you are" Bill Parcells The Copier Sales Rep Test... If it looks like a copier sales rep, acts like a copier sales rep, and speaks like a copier sales rep, then it probably is a copier sales rep. The truth my friends, quit hiding behind your business cards while dressing yourself up with fancy shmancy titles such as;...
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Sales And Branding Must Get Married, And Larry Levine Is The Priest
I met Donnie Tuttle on LinkedIn as we are both recovering copier sales reps. Instantaneously, we had a common bond... sales stories. Stories I believe are the foundation inside the sales process. “Storytelling is the most powerful way to put ideas into the world today. Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact.” Robert McKee This led me to get to know Donnie Tuttle ; Level Up Sales...
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5 Adjectives To Consider As You Build Your Brand As A Copier Sales Rep
I know what you all are thinking... Adjectives, Brand, Copier Sales Reps... Over my 28 years inside the copier channel, I have heard many colorful adjectives used to describe copier sales reps. I thought for a moment, "How can I turn this into a teaching moment?" Adjectives can be used in a positive or negative manner to describe "us" as copier sales reps. Adjectives such as... Ambitious, Energetic and Talented or on the opposite spectrum... Abrasive, Abrupt or Tacky. Think about this for a...
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Yes! Business Owners Spent $90,000 Annually For Yellow Page Ads But Can't Find $$$ To Help Their Sales Team Transform... Come On Man!
The year was 1988 and these were my two best friends as a copier sales rep... The first copier dealership I worked for in 1988, had the largest advertisement in the copier section of the Yellow Pages. Dealer principals and business owners didn't think twice as the Yellow Pages was THE SPOT where you advertised to get targeted calls from prospects. Sure it was expensive, but it didn’t matter. Consumers trusted the Yellow Pages for the information they needed. Business owners paid for what...
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5 Reasons Why Leaders Of Copier Dealerships Should Have Strong LinkedIn Profiles
More and more C-Level executives are becoming increasingly aware and comfortable with their own thought leadership style and their ability to reach more people than ever. LinkedIn has become the channel to share insight, expertise and knowledge. In the growing digital world, social media outlets allow companies to be perceived as interactive and relevant to prospects and their clients. There is a demand for a more personalized message from companies, especially so from C-Suite leadership and...
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5 Reasons Why Leaders Of Copier Dealerships Should Write Blog Posts
Dealer principals and executives must keep up with the evolving business world to stay relevant and competitive. Employees, vendors, clients and potential prospects look to the top to communicate with you to foster trust and help them feel invested with the brand; your company. Show them you’re ready to have conversations by putting a voice behind your organization’s leadership. As a sales and marketing tool, blogging is all about reaching out and talking to the right people in a meaningful...
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Attention Sales Reps...Your LinkedIn Profile Is Your Storefront - Are The Windows Broken?
Think about this for a moment... I bet all of us have encountered the broken storefront window. Just for a second or two doesn't this affect our thought process? What happened? Who did this? When will this get fixed? Track with me... As a sales rep when your LinkedIn profile offers no clear path for visitors (your prospects or clients), that's the exact impression you give about you and your ability to help their business. You're affecting their thought process. With nearly every business...
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Why Sales Teams Should Stop Using LinkedIn
I know what you all are thinking.... Rationalization runs rampant as mental justifications sets in... "We are three years behind major cities in technology" "This is small town USA, very few of our clients have LinkedIn profiles" "Our clients aren't social" "We have a great client base" "Can't expose our competitor's to what we are doing" "I am too old for this social stuff" (Attention Boomers) More rationalization from sales reps... "Prospects are not returning my emails so I will stop...
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You're In Sales Your Brand Does Matter... 5 Creative Ways Sales Reps Can Become Brand Magnets
"What do you wish for people to associate with you when they think of your name?" As sales rep,Your brand whether you believe it or not is extremely important to your success in this highly connected, digital business world. How much time and effort are you dedicating to building your personal brand? You do have a brand. It is what people associate with you; it is WHY your professional and personal network seeks you out for information. Social media is everywhere. It is deeply rooted in our...
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Sales Transformation... The Key To Success As A Copier Sales Rep
I had the privilege and honor in attending the Print Audit Top 100 Summit in San Diego, California, September 7-10, 2016; as a sponsor and speaker . This event stamped in my mind, this is one helluva a great time to be working inside the office technology environment. The team at Print Audit led by John MacInnes brought the brightest minds together inside the imaging industry to help chart their own course. From copier dealer principals through to sales teams the business world is your...
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Is Your Brand As A Sales Rep As Genuine As Peyton Manning?
Peyton Manning, the true personification of what it means to be a quarterback in the National Football League. He was the first one at the practice facility to work out, first to watch game film and then off to the practice field for 3 hours. He not only studied offensive schemes but he would also study the defensive coordinator he’d be facing in the next game. He wanted to know what the defense was preparing to do. Imagine a sales rep studying their competition to know how well to sell...
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Re: Why Sales Teams Should Stop Using LinkedIn
Sharing educating content on social media is something that needs to be done on a daily basis. It takes less than ten minutes a day. Just like prospecting, it's something you do every day of the week, and even weekends!
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Re: Why Sales Teams Should Stop Using LinkedIn
Yes correct Art. However, this is part of a well rounded approach to integrating the use of social. As the parody states, "Stop using LinkedIn" I see all too many wing and a prayer approaches to LinkedIn or for that matter any social. This is a great time to be in sales but collectively management must be fostering an environment of building up sales reps digital skill sets. Practice, practice and more practice. This must become top of mind for all management.
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Re: Why Sales Teams Should Stop Using LinkedIn
Larry Really??? "but collectively management must be fostering an environment of building up sales reps digital skill sets" I guess those skill sets are easier for of us, and not easy for others. Frankly, I find it hard to believe that a sales person can't grasp what to do with social media.
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Re: Why Sales Teams Should Stop Using LinkedIn
Yes Art management must provide support and education. Very few and I mean very few sales reps understand what to do with any aspect of social media. If a sales rep plans on having any career inside this channel they must adapt/adopt a digital mindset. This means leveraging their brand as well. It is time for change and I am here to help facilitate.
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Re: Memoirs of a Copier Sales Person "Differentiating the Price Buyer from the Value Buyer"
Great post Art! Dave Smith 519-617-7657
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Re: Memoirs of a Copier Sales Person "Differentiating the Price Buyer from the Value Buyer"
Glad you enjoyed it and thanx for being a valued member!
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Re: Memoirs of a Copier Sales Person "Differentiating the Price Buyer from the Value Buyer"
Great article
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Re: Memoirs of a Copier Sales Person "Differentiating the Price Buyer from the Value Buyer"
TY bfox, glad you liked it!
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Re: Memoirs of a Copier Sales Person "Differentiating the Price Buyer from the Value Buyer"
Follow Odi-x FYI
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Re: Memoirs of a Copier Sales Person "Differentiating the Price Buyer from the Value Buyer"
Fantastic post Art. Great info to work with.
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Re: 3 Ways Copier Sales Reps Boost Their Close Rate by Branding Correctly on LinkedIn
Thanks Art!
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Re: 5 Adjectives To Consider As You Build Your Brand As A Copier Sales Rep
Treat your customers how you would want to be treated. In addition, "never forget about the little guy who got you to where you are today" (my Mom, told me that)
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Re: 5 Adjectives To Consider As You Build Your Brand As A Copier Sales Rep
Larry BTW, you still owe me a whole lotta Dodger Dogs from last year!!!
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Re: 5 Adjectives To Consider As You Build Your Brand As A Copier Sales Rep
And you had to bring it up...
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Re: 3 Reasons Why Copier Sales Reps Help Your Dealership's Brand
Larry, just a question for you. Could it be that principals and owners don't want their sales people to be awesome with LinkedIn? My reasoning is that many might would consider this to be a danger to their client base if the rep were to leave. Just a thought On the flip side, building your brand as a sales person gives you the unique opportunity to carry your contacts along for life, even if you change jobs, and industries. Wouldn't dealerships and reps want to be awesome at everything they do?
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Re: 3 Reasons Why Copier Sales Reps Help Your Dealership's Brand
Art, you bring up some valid points, however; what was happening before LinkedIn? Sales reps will continue to come and go. It is up to the dealership and management to provide them the foundation and the tools to be successful. Think about this Art, copier dealer principals have invested decades, countless hours, and millions of dollars to build their brand reputation in their local market but the sales reps are front and center of the dealership. With a quick search a prospective client can...
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Re: 3 Reasons Why Copier Sales Reps Help Your Dealership's Brand
What happened before LinkedIn, is that any rep who was looking to leave either kept a book of contacts or was stealing data with the customer base list. I'm a big fan of co-op dollars being used by the dealers for getting their reps the premium subscriptions. Just need manufacturers to embrace that idea also. I was vetted the other day by a prospect, and you know what, I was happy that person paid a visit to my profile. I now feel that I'll have a better chance of helping that prospect...