Tagged With "Consistency"

In a previous post, I posed the question, "Should copier sales reps leverage the power of branding to differentiate themselves to rise above the noise?" My answer, an absolute yes! I don't care if you sell Ricoh, Canon, Konica Minolta, Xerox, Toshiba, Sharp, Kyocera or the other multitude of manufacturers; they are all copiers which do virtually the same thing. "What you do makes a difference, and you have to decide what kind of difference you want to make", Jane Goodall Dealer Principals,...

About a week ago I posted a thread in our forums about an appointment I had with a net new account here in New Jersey. I met with the client on Thursday or Friday of that week, went through the discovery process and got the feeling that this opportunity would have a decision sooner rather than later. The reason for that assumption is because the client just completed building out a new space and the supply chain issues our entire industry is experiencing. It's interesting how no one bats an...