Tagged With "Marketing Workshop"
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Re: A Morning With Darrell Amy of Dealer Marketing Systems
You can download Darrells presentation here https://www.p4photel.com/clip/ma14amy-pdf
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This Week in the Copier Industry 5 Years Ago, The Last Week in January 2014
Dang, there's a ton of content here! Check out the blog series for 31 Ways to Close More Copier Sales #25 of 31 , there are 31 in total and I'm trying to get them all in a collection for us. Enjoy these threads from 5 years ago this week! This Week in the Copier/Office Equipment Industry 10 Years Ago 4thWeek of January 2004 Art Post · 1/26/142:19 PM the new product.http://support. ricoh .com/bb/html/dr_ut_e/rc2/model/ c 32_38/ c 32_38en.htmJG Toshiba America Business Solutions Introduces The...
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Sales Professionals Get To The Heart Of What Matters
Heart is greatly misunderstood. Heart is relevant in sales, culture, and in leadership yet so many get it wrong. Getting to the heart of the matter, if sales reps are unable to uncover a personal or emotional need for the prospect to make a change, then they might consider breaking off the meeting, thanking them for their time and move on to the next prospect. Yes, I know it may be harsh BUT all too often many sales reps will continue down the journey without finding what motivates the...
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This Week in the Copier Industry 5 Years Ago, The Second Week in January 2014
One of my goals for this year is to garner more leads. You can do that with generating educational documents. I wrote this blog a few years ago, hope this helps. 31 Ways to Garner Net New Copier & Managed IT Business (2 of 31) Enjoy the threads from 5 years ago this week! This Week in the Copier/Office Equipment Industry 10 Years Ago (2nd Week of January 2004) Art Post · 1/12/143:32 PM it... Ricoh Dealer Meeting 1/8/04 9:48 AM Topic by Boston Mike Ricoh Dealer Meeting - Las Vegas, NV...
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The Power of Pull Marketing
Note from Art: I'd like to introduce Nathan Dube to every one. I contacted Nathan a few weeks ago and asked him if he could write a few blogs in reference to "pull marketing" and the power of adding video to your web site and You Tube. Video is the go to choice for clients that are searching for a product or a service. It's even more popular than blogs. I sure Ray S can attest to that. Please feel free to leave a comment. In the near future I'll also be introducing video here and on You...
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Another Sales Tragedy Caused By Leaky Bucket Syndrome
What's your focus on keeping and growing your existing clients? A smart sales team doesn't chase new clients at the expense of keeping and growing existing clients. 80% of future revenue will come from just 20% of your existing clients– Gartner Group It’s 50% easier to sell to existing clients than to new clients– Marketing Metrics Repeat clients spend 33% more compared to new clients– CMO.com What do you think is required to move your client relationships from good to great? GOOD TO GREAT...
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3 Keys To Help Sales Professionals Unlock The Digital Business Door
Technology and sales enablement tools are not only helping sales professional's gain momentum in their marketplace, they're also changing the way they sell their services. Selling successfully in a digitally driven, highly networked and socially empowered business world takes a new mindset and skill set. Inside many sales departments there's a tug-of-war happening, a generational change and shift in sales thinking. Tenured, well-seasoned sales reps are watching tech savvy young professionals...
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New Players, New Rules, New Game.
One thing few in the Imaging Channel want to discuss is the innovative processes which will replace much of the old way’s deliverable. The glory days of selling print equipment and its services are just beginning for some innovative thinkers and ending for some others. All things do in-fact change. Even those who refuse, eventually are forced to change. No one can circumvent progress regardless of their marketing strategies or their hopes that current circumstances remain a little longer.
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Putting a Strategic Vision into Action with Hoshin Kanri
8:30 a.m. in Germany is 2:30 a.m. in my native east coast U.S. time zone. I was jet lagged from the previous day’s flight. It was already hot, and there was no air conditioning in the conference room of the hotel in Bad Wörishofen. Coffee. Europe has the best coffee. My discomfort alleviated, I still did not expect that this day in July of 2016 would have such a profound impact on DocuWare and the way we operate. This was the first day of a workshop that introduced our senior management team...
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Emotional Alchemical Marketing
Emotional Alchemical Marketing By: Nathan Dube https://www.youtube.com/watch?time_continue=1&v=JzYFjCk6sMk The video posted above was created by a prospect/customer of a company I used to work for . The video was a submission for a promotional contest series that I created for my company to generate brand awareness regarding our products and services. The “Destroy Your Printer Contest” series is an excellent example of what I like to refer to as “emotional alchemical marketing”. The...
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This Week in the Copier Industry 5 Years Ago for the Second Week of May 2015
Enjoy these threads from 15 years ago this week! Sharp Earns Business Technology Association’s Art Post · 5/12/1510:36 PM manufacturers were also presented with 2015 Channel’s Choice awards. KYOCERA Document Solutions America received the award for its Outstanding Performance as a Secondary Product Line Provider. The company also received an award in the three-way tie in the Corporate Support performance category. Tom Walsh, vice president of the Western Division for Kyocera, accepted the...
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Re: BTA East Grand Slam 2013 "My Top Six Likes" Part 2
Thanks for the kind words, Art. It's amazing what can be done with the new social networking tools when they are used the right way. See you on Oct 9 at our webinar! www.dealermarketing.net/specialwebinar
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Re: BTA East Grand Slam 2013 "My Top Six Likes" Part 2
Darrell, you should populate that on our calendar of events which is located on this site
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Re: Share The Wonder of New Technology With Your Prospects and Clients
Darrel, nice post. I've actually made the commitment to develop my own list of clients that embrace technology. From here on in, once a month I will publish my own "technology hub" newsletter and send through constant contact. May take me a few hours to do the first one, however, after that it should take no more than an hour per month. That one hour per month is time well spent and I hope to generate additional sales by keeping my clients updated with technology. Art
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DUDE! Where's my Copier?
I've seen this scenario come true all to often. Really? Dude, where's the copier you took outta here three months ago! The leasing company is still billing me because they stating that they don't have the copier you took outta here, plus since you didn't get them the copier in time, they renewed my lease and told me I have to make another year of payments!! DUDE...Where's My COPIER! I can imagine there's been many conversations like this between customer and manufacturer over the years. It's...
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How Much Do I Insure My Leased Copier For?
How much do I insure my leased copier for? Was a discussion I had with one of the sales rep in our office yesterday. From time to time, we will field calls from the clients asking how much to insure the leased copier for. The client then needs to submit that information to their insurance agent in order to produce a rider for the leasing company. Let me back up a moment. When a copier is leased, whether it's a dollar buy-out option or Fair Market Value, all of the leasing companies require...
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Print4Pay Hotel Receives 2015 Constant Contact All Star Award
Print4Pay Hotel Receives 2015 Constant Contact All Star Award Recognized for achievements using online marketing tools to drive success HIGHLANDS, NJ — 3/29/2016 – Print4Pay Hotel, a leading provider of web based information and collaboration for the Imaging Industry, has been named a 2015 All Star Award winner by Constant Contact ® , Inc. , the trusted marketing advisor to hundreds of thousands of small organizations worldwide. The annual award recognizes the most successful 10% of Constant...
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Twelve Tips on How to Return Leased Copiers
Over the years, I would say that ninety percent of my clients leased their copiers with an option to buy the copier at the end of the term. Most of these leases had a buy out option for FMV (Fair Market Value). The general idea of an FMV lease is...
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Stop Selling Products and Start Building Bridges
Sales reps want to sell products. Sales managers want the collateral to talk about products. Dealer owners want their websites to feature products. Here's the problem : prospects don't want to buy products , they want their problems solved....
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Share The Wonder of New Technology With Your Prospects and Clients
Yesterday I joined Tim Cook in child-like wonder as he demonstrated how to answer a phone call on a watch—something I’ve wanted to do since I was a child. It was a simple and powerful moment. Of the long list of incredible things an...
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Empowering Dealers: ITEX Expo 2015
Empowering Dealers: ITEX Expo 2015 By Sand Sinclair, Conference Director/Editor The annual ITEX Expo & Conference is one of the most focused and credible venues to deliver the latest tools, strategies, education and industry information to those in the office, imaging, and IT channels. Each year ITEX spotlights a power house exhibit floor, power hour education tracks, and powerful workshops to yes, empower attendees. Sharing a spectrum of information on new and...
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A Morning With Darrell Amy of Dealer Marketing Systems
If you've never had the chance to meet with Darrell Amy, then you're missing out on collaborating with an Industry Pro. Darrell is the driving force behind Dealer Marketing Systems. I thought I had an unequaled passion for the...
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Copier Leasing "Who is Stealing the Cheese"
I posted this almost three years ago on the old site and thought I would re-post for everyone. While going through my emails the other day, I had an email from a client in the South. The email was in reference to "what is really the interest rate for...
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BTA East Grand Slam 2013 "My Top Six Likes" Part 2
If we were took take a look at the copier industry in 10 year snapshots, I would name the snapshot from 1981-1991 as the "Decade of Expansion", 1991 -2001 as the "Decade of Digital", 2001-2011 would be the "Decade of Color" and...
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3 Powerful Things Successful Major Account Copier Reps Use to Help Them Crush Quota
One enormous challenge major account copier sales reps face centers around securing net new meetings with C-level executives. Gaining a first meeting with senior level executives is relatively straightforward, as you must have a strategic plan along with some personal chutzpah . Of significance is gaining return access to those same executives over and over again as this becomes the real sales art form. Executives don’t waste time with people who add or bring zero value. Even more...
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3 Promises Major Account Copier Reps Must Make To Themselves And To Their Clients
Making promises and keeping them is a great way to build a brand Seth Godin I ask you to think about these two words "broken promises" and what it means to you and to your clients. Many sales reps are extremely casual about making promises. As a result, their promises are quite often made at the drop of a hat with no thought behind the long term impact. “It has been awhile let’s do lunch,” “I’ll call you later,” or better yet “Let me do some research and get right back to you” are all...
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HOW TO MARKET TO DIFFERENT GENERATIONS
No two people are the same. If that’s true, can you imagine the difference in marketing to a 70-year-old male versus a 13-year-old female? Yikes. That’s why you’ve got to be aware of the types of people you’re trying to reach and how. Let’s talk about how your business can distinguish between different generations to achieve marketing success with your next campaign. Step One: Know Your Demographic The first step is to do some research to figure out who you’re trying to reach. If you don’t...
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Yes! Business Owners Spent $90,000 Annually For Yellow Page Ads But Can't Find $$$ To Help Their Sales Team Transform... Come On Man!
The year was 1988 and these were my two best friends as a copier sales rep... The first copier dealership I worked for in 1988, had the largest advertisement in the copier section of the Yellow Pages. Dealer principals and business owners didn't think twice as the Yellow Pages was THE SPOT where you advertised to get targeted calls from prospects. Sure it was expensive, but it didn’t matter. Consumers trusted the Yellow Pages for the information they needed. Business owners paid for what...
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3 P's Major Account Copier Reps Must Embrace To Crush Quota In 2017
Congratulations if you’re on track to meet or exceed your sales goals this year. Even if this year has been challenging for you as a major account rep, now is the perfect time to make a few adjustments, tweaks and commit to a successful 2017. Set aside quality time to do some serious sales planning so next year you get extraordinary results. As you reflect and start working on your business plan, think about one word... "TRANSFORMATION" As a major account copier rep, how can you transform...
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7 Social Steps I Used To Crush Quota As A Major Account Copier Rep
To hit quota or not hit quota... Yes, the harsh reality as a major account copier rep boils down to this question... Did you hit quota? As dealerships approach the end of their fiscal year, dealer principals along with executive management start thinking about the next year. One of the key parameters discussed are the sales quotas assigned to sales their sales reps. "Nobody is going to buy from you because you have a quota to meet. They are going to buy from you because they see value in...
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This Week in the Copier Industry 5 Years Ago (First Week of November 2014)
As with everyday some of my time is spent on Linkedin. Today I was part of a conversation where a third party provider for our industry had stated the data (facts) they have does not support the notion of honest reps. In a nutshell that person was stating that we (copier reps) oversell (he used overprescribed) our accounts for MFP's. I took offense to that and posted some repsonses on Linkedin. You can go to my Linkedin profile and you'll see what I'm talking about. What ticks me off even...
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This Week in the Copier Industry 5 Years Ago (Second Week of January 2015)
Hard to believe we're in a new decade. What will the next ten years be like for the copier industry? Who will rule the roaring 20's? Will there be enough print to go around? Who's out and who's for this decade? All sound like a blog I need to write, stay tuned! Enjoy these wonderful threads from 5 years ago this week! Information and Data Security With Konica Minolta bizhub SECURE Art Post · 1/8/1511:12 PM perform at their optimal, productively and securely. Konica Minolta Business Solutions...
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This Week in the Copier Industry 5 Years Ago (First Week of September 2014)
There's a really cool blog below about cold calling for wide format. If you don't cold call for wide format that's cool too. Cold calling still works but you need a plan. I ended up selling that client, the lease is up this month, however I did sell him on pre-owned and the purchase option was $1. Actually going there tomorrow! Enjoy these awesome threads from ten years ago this week! Inbound Marketing For Sales Reps (and Sales Vets) Czech · 9/1/144:31 PM . (I certainly have.) Last year...
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This Week in the Copier Industry 5 Years Ago (First Week of October 2014)
Not a lot of time here this AM, I'll be posted this as a delayed thread. Ricoh Pro C7100 launched 5 years ago. Where does the time go? Sharp dealer meeting this week, should be good to hear from P4P peeps during and after the event. Enjoy these awesome threads from 5 years ago this week! Konica Minolta South Africa's Steyn dubbed top African sales performer Art Post · 10/6/1410:48 PM Heidi Steyn, account manager at Konica Minolta South Africa's Johannesburg branch, has been named top sales...
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This Week in the Copier Industry 10 Years Ago (Third Week of September 2009)
If you have some extra time make sure you check out Brian's post from ten years ago. It was pretty awesome. Print4Pay Hotel Member "Biggest Deal of My Life!" Enjoy these awesome threads from 10 years ago this week! Canon U.S.A. Announces Availability of The COPYblue MEAP Kiosk Version 2.1 Solution 10/20/097:46 PM Providing storefront and hospitality businesses with an opportunity to generate additional revenue from copying, scanning and faxing, CanonU.S.A., Inc., a leader in advanced digital...
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Giving Back "How Print4Pay Hotel Partners Help Others" DocuWare in 2019
It's been a few years since I blogged about how are Print4Pay Hotel partners give back to their community or to their charitable cause. Thus for the next few days we'll be posting a paragraph or two from our sponsors. Please hit up the like button and please share, it's wonderful that these companies take the time and effort to give back to others in need. DocuWare Supports Local Students At DocuWare , we take our corporate social responsibility seriously because we believe that the people...
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3 Areas Major Account Copier Reps Must Master In Order To Crush Their Quota
What can you do as a major account copier rep to become the true master, the expert sales rep in the eyes of your clients and prospects? How can you fast-track your process to becoming a true master of your craft? First, realize there’s no graduation process in sales. You’re not studying a certain number of years until your get your degree. There’s no such thing as a PhD in Sales because you can never stop learning. Becoming the best major account sales rep requires perpetual practice. You...
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This Week in the Copier Industry 15 Years Ago, The Second Week in April 2008
It Easter night here in the East. Just finished up watching one of my fav TV shows. One to three inches of snow in the forecast for tomorrow. Not much time tonight to get in to detail about the threads below. Enjoy the threads from 15 years ago this week. Ricoh Bolsters Product Line with....... 4/12/035:43 PM Company Ltd., the 67-year-old leading supplier of office automation equipment and electronics, with fiscal year 2001 sales in excess of $14 billion. The Company oversees Ricoh...
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This Week in the Copier Industry 5 Years Ago (Second Week of August 2014)
Some what of an interesting day today I arrived about 645Am to the office. Had to prep for a 10AM, 1PM and 4PM appointment, All were closing opportunities, thus I wanted to have all of the documentation ready to sign. First appointment needed to "think about it", not worried been doing business with him for 20 plus years and that's just what he does. But, I also delivered a side by comparison via email later in the day (stated he might be looking at another copier from another vendor). I'm...
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This Week in the Copier Industry 5 Years Ago (Third Week of August 2014)
Pretty exciting day for P4P Hotel today. I received our video for promoting the P4P Hotel over social media. I'll be uploading on YouTube in the next couple of days and will then post on a blog. Enjoy these awesome threads from 5 years ago this week! New bliQ Time Saving Tricks, Training Sessions, Equitrac Express, ECM Solution.. Art Post · 8/21/1411:02 PM important to you, we’ve got that covered too, with analysis on both printed and copied output. You’ll also find out the value each model...
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This Week in the Copier Industry 10 Years Ago (Second Week of May 2009)
Need to bring back some memories? Seems like it was ten years ago this week that Xerox released the infamous ColorQube! Enjoy these awesome threads from ten years ago this week! Biz Color Virtual Monster Mayhem - MP C2800 update on Ricoh Connects 5/8/0911:53 PM Mayhem you must complete the the following 5 quizzes: Canon C 2880i, Konica Minolta bizhub C 253, Sharp MX-2700n, Toshiba e-STUDIO 2500 c and Xerox WorkCentre 7328. All 5 quizzes must be successfully completed before you will be fully...
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Re: The Power of Pull Marketing
I watched both videos. I guess it depends on the audience target. I didn't get either one. I've watched a couple of Marvel movies, but I didn't connect with either of these. Walked away bemused!
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Re: The Power of Pull Marketing
JEFFR: I am sorry you did not understand the videos but I do very much appreciate you taking the time to watch. The fact is, HP understood the value in these videos and co-branded and paid for the production of the space video. AND... it resulted in new business/clients. Feel free to reach out to President Michael Carpentier at Expert Laser Services for details.
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This Week in the Copier Industry 10 Years Ago for the First Week of June 2010
It's late Friday night. I had a decent week for short week. In 30 days we'll be halfway through 2020. Continued prospecting in during the summer will fill the pipeline for the 3rd and 4th quarters. It's time to grind! Enjoy these awesome threads from ten years ago this week! Konica Minolta releases bizhub 423 series GUEST · 6/2/107:42 PM color scan-to email, FTP server , SMB, USB or TWAIN scanning to PCs as well as security features such as HDD encryption, HDD job overwrite and network...
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The Week in Copiers 5 Years Ago This Week 2015
The Week in Copiers 5 Years Ago This Week 2015 There was an interesting topic on the forums 5 years ago When is Net New Business not Net New Business? Dog days of summer are here and over the years I've always made the case that above average prospecting at this time of year will secure business for the last quarter of the year. Now is not the time to take a break because it's summer. Enjoy these threads from 5 years ago this week! Konica Minolta Announces New Sophisticated Variable Data...
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The Week in Copiers 5 Years Ago This Week In 2015
The Week in Copiers 5 Years Ago This Week In 2015 First Week of August Friday was a pretty good way to tend the week. At 7PM I received the docs for a net new order for $58K and added more than 1/2 million clicks a month! Woohoo! Enjoy these great threads from 5 years ago this week! Konica Minolta fosters collaboration with Cal Poly's Graphics Communications Program through donations of print engines and multi-channel marketing software Art Post · 8/4/159:40 PM , California Polytechnic State...
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The Week in Copiers 5 Years Ago This Week In August 2015
The Week in Copiers 5 Years Ago This Week In 2015, the 3rd Week of August For the last three weeks I've been held hostage with binge watching Black Sails. There were four seasons and I'm in the last season and about halfway through to the end. Pirates, Nassau and the British Empire proved to be an enjoyable story line for me. However on last nights series I heard this line, "I'am determined to be better today than I was yesterday". What can I say but that's enough motivation for next week...