Tagged With "Marketing Solutions"
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Re: A Morning With Darrell Amy of Dealer Marketing Systems
You can download Darrells presentation here https://www.p4photel.com/clip/ma14amy-pdf
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The Power of Pull Marketing
Note from Art: I'd like to introduce Nathan Dube to every one. I contacted Nathan a few weeks ago and asked him if he could write a few blogs in reference to "pull marketing" and the power of adding video to your web site and You Tube. Video is the go to choice for clients that are searching for a product or a service. It's even more popular than blogs. I sure Ray S can attest to that. Please feel free to leave a comment. In the near future I'll also be introducing video here and on You...
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New Players, New Rules, New Game.
One thing few in the Imaging Channel want to discuss is the innovative processes which will replace much of the old way’s deliverable. The glory days of selling print equipment and its services are just beginning for some innovative thinkers and ending for some others. All things do in-fact change. Even those who refuse, eventually are forced to change. No one can circumvent progress regardless of their marketing strategies or their hopes that current circumstances remain a little longer.
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Emotional Alchemical Marketing
Emotional Alchemical Marketing By: Nathan Dube https://www.youtube.com/watch?time_continue=1&v=JzYFjCk6sMk The video posted above was created by a prospect/customer of a company I used to work for . The video was a submission for a promotional contest series that I created for my company to generate brand awareness regarding our products and services. The “Destroy Your Printer Contest” series is an excellent example of what I like to refer to as “emotional alchemical marketing”. The...
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Re: BTA East Grand Slam 2013 "My Top Six Likes" Part 2
Thanks for the kind words, Art. It's amazing what can be done with the new social networking tools when they are used the right way. See you on Oct 9 at our webinar! www.dealermarketing.net/specialwebinar
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Re: BTA East Grand Slam 2013 "My Top Six Likes" Part 2
Darrell, you should populate that on our calendar of events which is located on this site
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Re: Share The Wonder of New Technology With Your Prospects and Clients
Darrel, nice post. I've actually made the commitment to develop my own list of clients that embrace technology. From here on in, once a month I will publish my own "technology hub" newsletter and send through constant contact. May take me a few hours to do the first one, however, after that it should take no more than an hour per month. That one hour per month is time well spent and I hope to generate additional sales by keeping my clients updated with technology. Art
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DUDE! Where's my Copier?
I've seen this scenario come true all to often. Really? Dude, where's the copier you took outta here three months ago! The leasing company is still billing me because they stating that they don't have the copier you took outta here, plus since you didn't get them the copier in time, they renewed my lease and told me I have to make another year of payments!! DUDE...Where's My COPIER! I can imagine there's been many conversations like this between customer and manufacturer over the years. It's...
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How Much Do I Insure My Leased Copier For?
How much do I insure my leased copier for? Was a discussion I had with one of the sales rep in our office yesterday. From time to time, we will field calls from the clients asking how much to insure the leased copier for. The client then needs to submit that information to their insurance agent in order to produce a rider for the leasing company. Let me back up a moment. When a copier is leased, whether it's a dollar buy-out option or Fair Market Value, all of the leasing companies require...
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Print4Pay Hotel Receives 2015 Constant Contact All Star Award
Print4Pay Hotel Receives 2015 Constant Contact All Star Award Recognized for achievements using online marketing tools to drive success HIGHLANDS, NJ — 3/29/2016 – Print4Pay Hotel, a leading provider of web based information and collaboration for the Imaging Industry, has been named a 2015 All Star Award winner by Constant Contact ® , Inc. , the trusted marketing advisor to hundreds of thousands of small organizations worldwide. The annual award recognizes the most successful 10% of Constant...
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Twelve Tips on How to Return Leased Copiers
Over the years, I would say that ninety percent of my clients leased their copiers with an option to buy the copier at the end of the term. Most of these leases had a buy out option for FMV (Fair Market Value). The general idea of an FMV lease is...
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Stop Selling Products and Start Building Bridges
Sales reps want to sell products. Sales managers want the collateral to talk about products. Dealer owners want their websites to feature products. Here's the problem : prospects don't want to buy products , they want their problems solved....
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Share The Wonder of New Technology With Your Prospects and Clients
Yesterday I joined Tim Cook in child-like wonder as he demonstrated how to answer a phone call on a watch—something I’ve wanted to do since I was a child. It was a simple and powerful moment. Of the long list of incredible things an...
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A Morning With Darrell Amy of Dealer Marketing Systems
If you've never had the chance to meet with Darrell Amy, then you're missing out on collaborating with an Industry Pro. Darrell is the driving force behind Dealer Marketing Systems. I thought I had an unequaled passion for the...
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Copier Leasing "Who is Stealing the Cheese"
I posted this almost three years ago on the old site and thought I would re-post for everyone. While going through my emails the other day, I had an email from a client in the South. The email was in reference to "what is really the interest rate for...
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BTA East Grand Slam 2013 "My Top Six Likes" Part 2
If we were took take a look at the copier industry in 10 year snapshots, I would name the snapshot from 1981-1991 as the "Decade of Expansion", 1991 -2001 as the "Decade of Digital", 2001-2011 would be the "Decade of Color" and...
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HOW TO MARKET TO DIFFERENT GENERATIONS
No two people are the same. If that’s true, can you imagine the difference in marketing to a 70-year-old male versus a 13-year-old female? Yikes. That’s why you’ve got to be aware of the types of people you’re trying to reach and how. Let’s talk about how your business can distinguish between different generations to achieve marketing success with your next campaign. Step One: Know Your Demographic The first step is to do some research to figure out who you’re trying to reach. If you don’t...
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Yes! Business Owners Spent $90,000 Annually For Yellow Page Ads But Can't Find $$$ To Help Their Sales Team Transform... Come On Man!
The year was 1988 and these were my two best friends as a copier sales rep... The first copier dealership I worked for in 1988, had the largest advertisement in the copier section of the Yellow Pages. Dealer principals and business owners didn't think twice as the Yellow Pages was THE SPOT where you advertised to get targeted calls from prospects. Sure it was expensive, but it didn’t matter. Consumers trusted the Yellow Pages for the information they needed. Business owners paid for what...
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This Week in the Copier Industry 5 Years Ago (First Week of September 2014)
There's a really cool blog below about cold calling for wide format. If you don't cold call for wide format that's cool too. Cold calling still works but you need a plan. I ended up selling that client, the lease is up this month, however I did sell him on pre-owned and the purchase option was $1. Actually going there tomorrow! Enjoy these awesome threads from ten years ago this week! Inbound Marketing For Sales Reps (and Sales Vets) Czech · 9/1/144:31 PM . (I certainly have.) Last year...
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Re: The Power of Pull Marketing
I watched both videos. I guess it depends on the audience target. I didn't get either one. I've watched a couple of Marvel movies, but I didn't connect with either of these. Walked away bemused!
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Re: The Power of Pull Marketing
JEFFR: I am sorry you did not understand the videos but I do very much appreciate you taking the time to watch. The fact is, HP understood the value in these videos and co-branded and paid for the production of the space video. AND... it resulted in new business/clients. Feel free to reach out to President Michael Carpentier at Expert Laser Services for details.
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The Week in Copiers 5 Years Ago This Week In 2015
The Week in Copiers 5 Years Ago This Week In 2015 First Week of August Friday was a pretty good way to tend the week. At 7PM I received the docs for a net new order for $58K and added more than 1/2 million clicks a month! Woohoo! Enjoy these great threads from 5 years ago this week! Konica Minolta fosters collaboration with Cal Poly's Graphics Communications Program through donations of print engines and multi-channel marketing software Art Post · 8/4/159:40 PM , California Polytechnic State...
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Better Call Art "Copier Manufacturers Need to Step Up Their Marketing Game"
What can I tell you, other than it's Good to be the King! If I were King I would.........
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Supply Chain Day Thirteen........Not Really
Let me count the ways.....how many clients are opting out re-leasing their copiers, others that want to buy their existing copier from the leasing company and a few additional accounts sprinkled in that they are opting to stay status quo. Yup the last few weeks many of my clients that were playing hide and seek finally got me the goods on where their heads were at. One of the talk tracks today was about a Fair Market Value (FMV) lease and what is the option for the client to buy that device.
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This Week in the Copier Industry 10 Years Ago
This Week in the Copier Industry Ten Years Ago Third Week of August 2012 sponsored by Some of the headlines for the office equipment channel 1o years ago. Sharp has Serious Money Problems! Final Five Predictions? Japan's Sharp Corp plans to sell its copiers and air conditioners businesses Sharp enters crucial stage of rehabilitation Seems it was a tough week for Sharp, many even me thought that Sharp would exit the MFP business. Ten years later Sharp is still in the MFP business and doing...
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This Week in the Copier Industry 5 Years Ago
This Week in the Copier Industry 5 Years Ago Last Week of July 2018 Real Copier Sales I don’t have a fancy picture, nor a creative meme hashtag # memes and not even a fancy sales gimmick to tell you about. What I received today was an order for $45k from an an account that I’ve been stopping in for 30 years! I’ve lost so many times over that time span to this client. Loss after loss after loss and yet I kept coming back for more. I guess I thought that my persistence would eventually pay off...
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This Week in the Copier Industry 15 Years Ago
This Week in Copiers Fifteen Years Ago Third Week of February 2009 Real Copier Sales I had an email the other day from an analyst from a major printer vendor. In the email I was asked "what went wrong with this program?" I thought, geez your asking me?? I had done a few blogs in reference to the HP edgeline after it's before and after the release. (HP's Touted Edgeline MFP's "Ready to Rock"? & Who's Afraid of HP Edgeline CM8000 Series?) go here or the rest of the thread Enjoy These...