Tagged With "IWCO"

CHANHASSEN, MN—March 2, 2015—The direct mail industry is undergoing an unprecedented transformation. Digital inkjet technology is allowing marketers to combine consumer data with creative strategies to produce more personal and relevant direct mail offers that are increasing return on marketing investment (ROMI). IWCO Direct, a leading provider of direct marketing solutions, continues to lead this digital transformation as the first company in the United States to purchase the full-color...

MELVILLE, N.Y., Sept. 11, 2014 (GLOBE NEWSWIRE) -- Canon Solutions America, Inc., a wholly owned subsidiary of Canon U.S.A., Inc., has published the "Designers' Guide to Inkjet," a comprehensive resource for agency and in-house designers looking to optimize their work for high-speed, production inkjet technologies. A compendium of information, the Guide consists of guiding principles, best practices, and real-world recommendations related to the exciting world of inkjet. Included is...

Installation of Oce ColorStream® 3900 at Hamburg, Pa. Facility Expands IWCO Direct's Digital Platform PR Newswire CHANHASSEN, Minn., Dec. 10, 2013 CHANHASSEN, Minn. , Dec. 10, 2013 /PRNewswire/ -- IWCO Direct, a leading provider of direct marketing solutions, announced it has expanded the digital platform at its Hamburg, Pa. facility with the installation of an Oce ColorStream ® 3900 digital inkjet press. The installation marks the next phase of IWCO Direct's strategic investment in digital...

Direct Mail matters more due to rule change Article published by IWCO Direct - Google announced it will be phasing out third party cookies, which are used by online advertisers to track a user’s activity when visiting websites - Move is to give individuals greater control over their online privacy - Will impact how much companies will spend on web ads - Resulting in shift to greater emphasis to first party data, which will drive increase in variable data/personalized direct mail pieces...

SAN DIEGO, Calif. , Feb. 8, 2023 /PRNewswire/ -- Solimar Systems, Inc ., provider of leading workflow software solutions for print production and digital communications, announces that leading marketing services provider, IWCO has saved over $110,000 by using their existing investment in finishing equipment and streamlined its traditional workflows with key software components from the Solimar Chemistry™ platform. IWCO recently invested $50 million in new printing equipment, including...