Tagged With "Differentiators"

Being able to educate customers on the differences between file-based and image-based backup is key to marketing and selling data backup and disaster recovery (BDR) solutions and offerings, so how can managed services providers (MSPs) lay these differences out? MSPs can help promote image-based backup by educating customers and potential customers on the differences of backup solutions. Advertisement <noscript>lt;divgt; lt;a...

Bundling in solutions is differentiator ENX Magazine published survey results - 70% of office equipment sales reps do NOT include any solutions in their MFP proposals - Suggests that sales reps focus on: o Focus on the big picture benefits of the hardware/software/services working in concert o Do not get bogged down in specs and features of the solution o Offer all-inclusive monthly payment, instead of separating hardware and solutions