Tagged With "mailer"

Sorry, I just saw this. Surprised no one else chimed in yet. I use constant contact for emails. This is my own personal account. I have 70 contacts (email addresses on that list). Most are existing, however 25% are clients that are not doing business with me. Once a month, I develop the "newsletter" for them. I put in four articles/blogs that I found interesting on the web, such as business tips , IT stuff, back up, etc. I also then put in a snippet about one of our services that I like to...

Greetings group, my boss and I are researching and putting together some mailers to go out to prospective clients. My boss is pretty gung-ho about the hole thing and as far as I'm concerned he's paying for me to get leads so I'm all about it. I was wondering if anybody had any tips on ways to not come off as spam and get immediately trashed. These are prospects that are already not doing business with us and we have nothing to lose as far as annoying them but we would like this be profitable...

Do people open direct mail? Research published by Keypoint Intelligence 86% = if it is a product or company that interests me 40% = if it is personalized to me 38% = if there is a visible offer on the outside 18% = if I like the graphics/color of the mailer 16% = if I like the feel of the mailer 10% = if there is a QR code