Monte
I don't believe you are paranoid! The ecommerce is a real threat for sales peeps. In order to over come that we as sales peeps will need to wear additional hats to better serve out clients. Those as a trusted adviser, become more knowledgeable with cloud services, IT services, MSP, MSSP. It's my belief that we will evolve from just print to be able to consult on all aspects of business office.
I would love to hear from others on this as well, this is a great subject for discussion.