"Too many 36 month leases?" I take it you feel 36 month leases are a dis-service to the customer, regardless of what they want.
"not getting enough net new business - relying on current customers to flip?" So you just abandon the customers you sell? ...Whether you rely on reselling current customers or not, it is still your job to keep them and convincing them that buying the same model number all over again is a difficult sell.