Reply to "Shorter Refresh Cycles, Good or Bad for dealers?"

Jayjay4535Docusultant P4P'er

My opinion may go against the grain here, but I think there is no reason to refresh a product 18-24 months, hell even every 36 months. Technology moves fast, but it doesn't move THAT fast. Just think about it; how many your customers are using the "Apps" of your machines? Overwhelming majority uses a copier for the features that have been around for 10+ years: copy, print, scan, fax, staple / booket making, etc.

This being a concern tells me that some of you are selling too many 36 month leases and/or not getting enough net new business - relying on current customer base to flip.

Sorry, dont mean to come across brash - just my 2 cents.

2/3/2012:39 PM

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