Old Glory, you are way off-base regarding profitability to Ricoh on an $8,000 sale through the dealer or through their direct channel. When Ricoh sells to the dealer, the dealer is responsible for all ofthe end-marketing expenses related to the brick-and-mortar + sales rep expenses. When Ricoh (or other mfrs) run their own branches, there is a tremendous amount of overhead associated with that operation. Hence, this is one reason why Ricoh's dealer division, while smaller, was the only part that was profitable. RBS and IKON are a major drain on the company and this is the reason they are about to do the consolidation - to try to stem some of that bleeding.