Reply to "Ricoh Dealership in Minnesota will buy......."

GMANDocusultant Elite P4P'er VIP

The new IKON (Sorry, I mean Ricoh, I keep forgetting) may continue to follow this stratgey with certain key Dealers only, or in very rural markets where Direct (RBS / IKON) do not want to travel for service and support. Metro Sales is Ricoh's largest Dealer (either #1 or #2 in revenue), so this makes sense for them. I can more clearly see that Ricoh will focus on Direct and the IKON executives in charge now (down in Malvern, PA) will try to implement the Services-led business. Yet, smaller to mid-size Independent Dealers will certainly begin to feel the squeeze when the pricing model combined to Services makes them unable to compete. This gift to their Ricoh Dealer also hurts the respective Savin and / or Lanier DEalers that share the Authorized Territory. Risky movexs indeed...

11/22/1210:48 AM

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