I don't know what Ricoh's opinion would be on this (don't really care) but we accumulate licenses and then distribute them strategically. I sold a single license last week for $350 and charged an additional $150 for client PC install and limited training. Since we have no cost, my company counts it all as GP. I quoted a C300 and said we would include a PPDM license for free if they bought two C300's. I am able to provide a value-add at no cost to me. C300 doesn't come with PPDM but it can if you have one from some other sale. Like others have said, we stay away from the MFP installation.
By the way, to sell it I just direct them to our website to view either the 5 minute or the 48 minute video presentation. www.cbs-digital.com under the Professional Services Tab if you want to see how we have handled it.