quote:Originally posted by Art Post:
yup, I'm not sure where to position this except for replacing back orders on 201's. very high cpp. Why don't the manufacturers just stop with the AIO and release and A4 printer with the cost per page model of A3.
The manufacturers are trying to transition to a services-based business model in which they make their profit from service rather than hardware. If they were to release an A4 printer/MFP with the low hardware cost of most A4 devices and the CPP of an A3 device, they shoot themselves in the foot. At some point, A4 devices will have close to the same CPP of A3 devices, but it won't be at the beginning of the lifecycle of this product category/niche. Additionally, revenue from A3 devices would plummet if they were to take this pricing approach, because many buyers would opt for the extremely low TCO versus paying a premium for features that are traditionally only found in A3 devices.