quote:Originally posted by fisher:
What margin??? I think the spread between dealer cost and MSRP is about $400.
For me to be comfortable giving the customer the level of support I give them on an MFP after the sale I would need to walk away with at least $350 in my commission check on the deal. That means I would need to charge at least $2,100 for the sale and installation of this product. That's why I don't pay much attention to small machines. Just can't make enough on them. I wind up giving more support after the sale on these small machines are worth. I quote high and it is what it is on tabletops.
These require significantly less service/support than the Ricoh table-top machines. The opportunity to make money on these is by selling them to replace printers as part of an MPS engagement & making your money on the aftermarket. Also, if you're replacing an MP2000 machine, and the customer doesn't need 11 x 17, they would be thrilled with this machine, and you could make solid margin because of the price spread between the MP2000 and this unit. I'll be curious to see how the Ricoh Aficio League points pay out on these. Lexmark pays $50 per unit.