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Reply to "New Ricoh 4410SPF "brainshark" review"

What margin??? I think the spread between dealer cost and MSRP is about $400.

For me to be comfortable giving the customer the level of support I give them on an MFP after the sale I would need to walk away with at least $350 in my commission check on the deal. That means I would need to charge at least $2,100 for the sale and installation of this product. That's why I don't pay much attention to small machines. Just can't make enough on them. I wind up giving more support after the sale on these small machines are worth. I quote high and it is what it is on tabletops.
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