I used to work for a dealership that sold Sharp (when this came out). It is a very nice box, the ultrasonic feeding in awesome, and the pricing for parts and consumables is aggressive.
The mistake that Sharp made was to not do a beta program with commercial printers and other high volume users.
The irony of Larry's statement is that I would not consider Ricoh a player here. They are chasing Xerox, Canon etc in Seg. 6 and 7, and are seriously held back by their lack of a production color unit.