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HP Energizes Enterprise Imaging and Printing Growth with
Revitalized Sales Approach, Expanded Portfolio Unveils new inkbased
printing technology for high-volume workloads
PALO ALTO, Calif., Oct. 3, 2006 – HP today bolstered its enterprise imaging and printing
product portfolio and strategy, including plans to increase the size and expertise of its sales
force, to provide customers with unprecedented levels of service, information and business
insight.
As part of the announcement, the company unveiled an ink-based printing technology –
HP Edgeline – specifically designed to handle the high-volume workloads of businesses.
Printers using this technology feature printheads that span the width of a page – so only the
paper moves, not the printheads. This allows print jobs to be completed in one pass, quickly
and precisely with excellent quality.
HP additionally announced its largest-ever rollout of multifunction printers, which are
aimed at replacing copiers in businesses of all sizes. The company also is making new
investments in enterprise services and solutions, including the HP Halo Collaboration
Studio, which enables customers to do business in a life-like, face-to-face environment
regardless of the geographic distances separating them from their colleagues.
With these announcements, HP now provides enterprise imaging and printing customers
with a full suite of services and solutions enabled by a world-class product portfolio.
Investing in sales force, expertise and tailored offerings
As part of a revitalized approach to make it easier to do business with HP, the company
plans to hire hundreds of highly skilled sales consultants who will be dedicated to the
company’s top 2,300 accounts. These experts will engage customers in conversations that
go beyond simple cost cutting to understanding how to apply the information enabled by
the imaging and printing devices on the network to build competitive advantage.
HP’s strategy includes establishing teams of specialists that can address customers’ broad
business environments as well as their specific IT and end-user challenges. In addition to an
account manager, each team will include specialists in technology, services and business
processes with knowledge of the workflows, vertical applications and HP capabilities
relevant to their customer’s specific needs.
Finally, HP plans to tailor some of the more than 200 imaging and printing solutions within
its portfolio to build industry-specific offerings for major vertical markets in the public and
commercial sectors. Delivering proven expertise to new customers, the vertical solutions
will address critical business needs such as improving processes, operational efficiencies, cost savings and revenue.
“By leveraging our strengths in IT and our expertise in imaging and printing, HP is best-positioned to capture, manage and deliver the intelligence that enterprise customers need to
improve their business processes,” said Vyomesh Joshi, executive vice president, Imaging
and Printing Group, HP. “This is not only about cutting costs. It’s about using HP’s services
and solutions to help customers manage business information more efficiently to improve
productivity and competitive advantage.”
HP Edgeline Technology: Redefining business printing
The first-of-its-kind design architecture of HP Edgeline Technology uses page-wide
printheads to distribute ink rapidly and precisely in one pass. With the versatility and
scalability to meet many customer needs, the technology will allow HP to expand its printer
business into markets such as retail printing solutions, industrial printing and high-volume
office printing, which together will represent an estimated $30 billion-plus market
opportunity by 2009.(1)
HP Edgeline Technology already powers the recently introduced retail photo kiosk, the HP
Photosmart Express Station, as well as the HP Photosmart pm1000 Microlab printer –
both of which produce photo lab-quality prints in as fast as five seconds.
This spring, HP plans to unveil this patented technology in the first device that combines
the benefits of ink and laser. The company expects the products using this technology to
redefine business printing with some of the best printing speeds,(2) operating costs(3) and
reliability(4) in its class while providing excellent text and graphics print quality using
specially formulated HP Vivera inks.
“With the Edgeline announcement from HP, we believe that the promise of inkjet for wide
deployment in the higher end of the workgroup is close to being realized,” said Charlie Corr,
group director, InfoTrends. “To put it simply, this is a big deal.”
Largest multifunction printer rollout in company history
HP’s new multifunction printer (MFP) lineup adds to the HP LaserJet portfolio, which
offers the industry’s most complete set of options for both enterprise and small- to midsize
business customers.
Highlights include:
• HP LaserJet M3035 MFP – A compact, affordable work team MFP that delivers 35 pages
per minute with exceptional output and a convenient stapler. It also includes the new HP
Easy Select Control Panel, an intuitive touch-screen that visually walks users through
procedures and assists with setup and troubleshooting.(5) Priced starting at $1,999.(6)
• HP LaserJet M4345 MFP – The next generation of the No. 1 selling device in its class,
the M4345 offers printing, copying, optional faxing and advanced digital sending with
paper handling, finishing and the HP Easy Select Control Panel. Priced starting at
$2,599.(6)
• HP LaserJet M5035 MFP – HP’s first and the industry’s fastest desktop, wide-format
MFP, the M5035 provides cost-effective wide-format printing and copying, faxing and
stapling options, with advanced digital sending and the HP Easy Select Control Panel.
Priced starting at $3,999.(6)
• HP LaserJet CM1015 MFP – The world’s smallest color laser MFP, the CM1015 uses HP
ColorSphere toner to provide great color output and high performance at a price that
makes it the first color laser MFP to start under $500.
(6)
HP also introduced the efficient, monochrome HP LaserJet P3005 series. Fast, featurepacked
and network capable with optional two-sided printing, the series is ideal for document-intensive, small work team environments requiring high-quality printing with low
maintenance. Priced starting at $549.(6)
To improve the effectiveness of general office documents and marketing collateral, the new
HP Color LaserJet CP4005 offers durable, high-performance color printing with easy
sharing and low operating costs. The series is designed for HP ColorSphere toner, which
provides stunning high-quality prints, and is priced starting at $1,299.(6)
More information regarding the products mentioned above, as well as other versions within
the products series, is available in an online press kit at www.hp.com/go/enterprise2006.
Partnering to meet customer needs
In addition to developing a portfolio of security, document capture and output management
solutions and services, HP has forged relationships with top solution providers to address a
wide variety of customer needs. HP helps customers reduce operational costs while
improving productivity, ensuring compliance with government regulations and increasing
IT efficiency with companies such as:
• Capella Technologies’ Megatrack Agent – Capella now offers a job accounting and
security solution that is fully integrated with HP Web Jetadmin, the industry’s leading
management software.
• eCopy Desktop – HP has selected eCopy as the desktop solution for its MFP users,
allowing them to manage, modify and share portable document format (PDF) documents
and making it easy to incorporate paper-based information into electronic business
processes. Customers can scan documents directly from an HP MFP to eCopy Desktop
using a new software utility from eCopy.
• Kofax Ascent – Kofax has integrated the Ascent platform with HP MFPs to automate
information captured from scanned business documents and forms, delivering the content
into an organization’s business application or database.
• AutoStore – NSi’s AutoStore will be resold by HP as a Premier Partner solution to offer
customers a solution for scanning into existing content management and line of business
applications.
• Omtool AccuRoute – Omtool now offers an enhanced version of its enterprise document
capture solution, AccuRoute, that is designed to work with HP MFPs.
Two additions to HP Output Management Solutions portfolio include HP International
Printing for HP Output Server, which accepts Unicode-based documents from SAP and
other enterprise applications and transforms the information, intelligently sending output
to multiple destinations. Also, HP Output Management Web Console: Job Manager, which
is a web-based tracking and management HP Output Server utility that provides single logon
authentication and access across single and multiple domains.
Additional highlights
Rounding out HP’s enterprise printing push is an update to HP Web Jetadmin, new
document management and security services, an agreement with Standard Register and
continued expansion of the HP Halo Collaboration Studio.
• HP Web Jetadmin 8.1 now includes Report Generation Plug-in 3.1, which enables
customers to conduct more scheduled reports than before and perform asset utilization
tracking that aids in understanding cost of ownership and planning for future purchases.
HP Web Jetadmin is key to converting information across the network to true insight that allows enterprise customers to save costs and improve efficiency.
• New HP Document Capture and Security Assessment and Document Capture and Security
Delivery Services provide an analysis of business document processes as well as how to
improve and secure them. The result is increased employee productivity, better
compliance with regulatory actions, improved security and a single point of contact.
• Standard Register – A premier document services provider, Standard Register and HP have
signed an agreement designed to provide customers with increased visibility and control
beyond the desktop and into production and external print environments. This
relationship extends the capabilities of HP’s Managed Print Services division by
leveraging Standard Register’s proven suite of document services and enterprise software.
• The HP Halo Collaboration Studio delivers tremendous value for enterprise customers
who need to connect teams located around the globe. The Halo Video Exchange Network
is now available on five continents in 15 countries, while the HP Halo customer base has
grown 233 percent since its initial launch late last year. This growth can be attributed to
new customer wins such as Canon as well as organic growth from existing customers such
as AMD and Novartis. Halo provides a natural, personal experience across distance that
enables companies to connect in real time with no perceived delay and is operated with
only a few clicks of a mouse.
More information regarding the announcements in this news release is available in an online
press kit at www.hp.com/go/enterprise2006.
About HP
HP is a technology solutions provider to consumers, businesses and institutions globally.
The company’s offerings span IT infrastructure, global services, business and home
computing, and imaging and printing. For the four fiscal quarters ended July 31, 2006, HP
revenue totaled $90.0 billion. More information about HP (NYSE, Nasdaq: HPQ) is
available at www.hp.com.
Note to editors: HP news releases are available via RSS feed at www.hp.com/hpinfo/rss.html.
(1) Market opportunity by 2009 based on HP internal research as of October 2006. Retail photo printing – a
$7.7 billion market (photo kiosk, photo mini lab and creative output), industrial printing – a $9.8 billion
market (light production) and department class, color MFP office printing – a $16.6 billion dollar market.
Combined, Edgeline represents more than a $30 billion dollar market opportunity by 2009 for HP.
(2) Compared to department color laser MFPs priced below $22,000. Compared to retail photo kiosks with one
printer per kiosk, based on fastest rated print speeds of 4 x 6-inch photos. Speeds as published by manufacturers
as of August 2006. Test methods vary.
(3) For office printing, compared to department-class color laser multifunction products. For retail photo
solutions, compared to competitive 4 x 6-inch output of retail photo kiosks with a single
printer. Operating costs are the combined price per page of service, repair parts and consumables
(exclusive of paper) over a monthly timeframe, based on manufacturers’ list pricing as of August 2006.
HP office printing costs based on estimated ink prices and preliminary yield. HP photo printing of 4 x 6-
inch photos based on list prices and published yield.
(4) For office printing, compared to department-class color laser multifunction products. Based on independent
third-party data, HP testing and internal review of competitive products. For retail photo solutions, compared
to competitive 4 x 6-inch output of retail photo kiosks with a single printer. Based on HP testing and internal
review of competitive products. Test methods may vary between categories. As of August 2006.
(5) HP Easy Select Control Panel available in all new small work team and workgroup printers.