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Reply to "How to Win Against Direct""

First off - Direct can flat out close business way better than dealership reps. Dealers worry about what the direct branches are sellling it for and not about closing the business. Bottom line - customers buy from people they like and trust not because your service is good or you don't sell "VALUE" or you have 30 customers in the area. Come on man, this sounds like complaining again.

We would all sell more if we had a little attitude out there and stopped thinking abuot what the competition is doing.

I smell hate in the air.
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