From the industry side it is well known the margins are going down, not only on machines but I am noticing a decline in margins on the service side as well. With the industry move towards more color and capturing printer fleet output of an office... money has to be made elsewhere and more value added services provided by a dealership and even their leasing partner. Leasing companies do the same thing.. walmarting rates.. the lowest rate, but all the other hidden charges and fees and high residuals that lessees will incur and will ultimately cause more unnessary pain, hassle, and wasted time for dealerships. I battle the same issue as you all do. I have been in the industry of leasing for the office equipment side for close to 13 years. Watching rates drop like flies but it left the independent dealers picking up the pieces and at times, costing them a repeat sale. Service is the profit center of a dealership. Boxes have to be moved, sometimes at cost or below cost, however the right leasing partner will help increase the bottom line. Anyone who buys purely on price, shouldn't expect value added benefits or features. I am a consultant as well for leasing and dealerships. My goal is to help a dealership move more equipment and increase bottom lines of the busines with unique programs. These programs center around protecting the customer base, help make a dealership different from their competition, and generating more profits. We are thinking and operating very similar in the industry.