In reading the article one thing came to mind. What is different? By that I mean that I am convinced that what so many sales reps and their dealerships are doing little more than that already. It amazes me when I am involved with my reps in deals today where the other companies and their reps have done little homework and simply ask two questions...how much you spending and when you want it? So many today are simply "Walmarting" their product. Going in with the lowest price and hoping for the best. Now I know there are times that we are all involved in deals where that is the only thing that matters and nothing we can say or do will get the prospect to look at a solution, but far too many provide a "box" at the "Walmart" price and go on.