According to a recent article in the Harvard Business Review, business decision makers are, on average, 57 percent of the way through the buying process before they contact a vendor or sales rep. The buying process has changed. More of the initial research is done online. If you are not involved in this online research, you may not even get a shot at the deal.
Has your dealership adapted to this new buying process? Or, are you confused by the many local seminars and Internet articles from online marketing people that make big promises but do not understand the office technology industry?
It is time to get serious about online marketing. The BTA Dealer Marketing Workshop makes sure your dealership is ready to implement best practices in online marketing. You will see real-world examples of how dealers use the Internet to generate leads, cross-sell current clients and position themselves as local experts.
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BTA Dealer Marketing Workshop
Muratec Corporate HQ
Address
3301 E. Plano Parkway, Plano, TX
Who Is Attending
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