Ditch the abbreviations in your proposal
- IPM should be listed as image per minute
- PPM should per pages per minute
- CPP should be cost per page
- CPC should be cost per click
- DSPF should be listed as Duplex Single Feeder
- MPS should read managed print service(s)
An acronym is a kind of abbreviation. Abbreviations can be shortened forms of any kind. For example, appt is an abbreviation of appointment, and ASAP is an abbreviation of as soon as possible. ASAP, however, also qualifies as an acronym because it is made up of the initial letters of the phrase it comes from: as soon as possible.
Keep in mind that clients and prospects do not understand our language. Make it clear for those reading the proposal. Many will not comprehend nor take the time to research what acronyms and abbreviations are for our industry.
Many clients and prospects will also view the use of acronyms as being lazy. No one wants to do business with a lazy sales person.
-=Good Selling=-