Cloud Print

My third opportunity in the last 45 days or so is turning be very intriguing, especially when peeps like me are looking for other opportunities rather than copiers.

I'm one of the more fortunate sales people in my industry since I get paid a few weeks after I send in the signed paper work/documents. From a recent poll on P4PHotel (here), more than 91.2% only get paid when hardware is delivered and the deal is funded.

I also understand that COVID has sped changed our upgrade process for ever, there are no more guarantees that our accounts will blindly upgrade their copiers at the end of every lease cycle. Thus the time to change and look for other avenues of PROFIT and REVENUE is NOW.

My recent demo which turned into a solid opportunity went something like this when my solutions guy and I were trying to figure out pricing for the client. I've heard and haven't received any push back from IT Directors that the conservative cost to maintain a print server is about $2,500 per year, per server. I heard there was an article or writing from Gartner putting that cost about $4K per year. Since I'm such a rookie at this I'm trusting what I've learned and at this time I've heard nothing that would tell me the $2,500 is not a good number.

Servers

There were three servers that would be eliminated with our Cloud Print offering. That means our client is spending about $7,500 per year for those three servers, over four years that number becomes $30,000. In addition I've heard that there is much pain with IT Directors with print drivers. In most cases it can be the sheer volume of different print drivers. What I'm seeing is annual spend, and even larger spend over time especially four and five years and then the pain of managing the drivers, then driver issues.

My cost is for the 4 year service is lets say not even the first year of client spending for the server maintenance. The math dictates that the GP is awesome and coming in way more than $20,000! This is what I'm talking about!

The Plan

My plan is to offer leasing for the services to run the term with an existing copier lease I have. I then though about maybe there should be no option to buy and no option to go month to month. Maybe treat this more like a subscription and the commitment is 36, 48, or 60 with an auto renewal? I think the opportunities are endless!

There's no waiting for hardware, no supply chain issues, no support since the Cloud Print takes on that responsibility.

In addition I'm a firm believe that selling a service like this will plant the seed for future content/cloud opportunities!

I'll admit, I'm still a rookie, I do have a lot to learn but I'm stoked and ready for another round of change. If interested I started a thread on our forums so we can discuss pricing, issues, ideas, providers. Let's stat sharing so we can all take advantage of CLOUD PRINT.

-=Good Selling=-